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  • Analysis of the influential factors on gross value added in the Hungarian sheep sector
    107-112
    Views:
    119

    The competitiveness of the Hungarian sheep sector has been in steady decline for some time now. Crucial has been the problem that the value added in the sector is not generated in Hungary, as most of the produced lambs in Hungary leave the country with an average weight of 21 kilograms, with slaughtering happening abroad.A model has been constructed for our investigations, which introduces the connections between the product cycle phases for mutton in Hungary. This model allows us to calculate the volume of gross value added generated within specific product cycle phases. We used Monte Carlo simulation for our examination, for which the Crystall ball software package was utilized, namely the OptQuest module, for optimization. First, we conducted an optimization of an experiment number of 500,000 for “Gross value added” in the case of the slaughterhouse. During the optimization, Easter, Christmas and August lamb ratio and ewe number, as well as progeny, were set as decision variables and examined as values of gross value added, the decision variables of which contribute to obtaining the best results. The gained decision variables were set in the model and a Monte Carlo simulation was run with an experiment number of 500,000, where only the values of the conditions were changed along the pre-set dispersion; the values of the decision variables were fixed. The most significant aim of our investigation was to identify the volume of gross value added generated during processing in various phases of the product chain and the change of which inputs affected this volume the most. The findings proved that, in the case of capital uniformity, the output of processing was most influenced by sheep progeny on the bottom level of the mutton product chain. This factor is followed by that of weight gain in the source material producing and fattening sub-modules, as well as the gross wage in starter lamb feed and meadow hay in the source material producing sub-modules. Contour plots helped to describe the connections between these factors. By using contour plots, the volume of gross value added might be forecast for various combinations of factors.

  • Factors influencing the gross value added in the sheep production chain
    141-146
    Views:
    162

    The competitiveness of the sheep sector in East Europe has been decreasing from year to year. The value added in the sector is not generated in the countries as a high proportion of the lambs are exported. For example, in Hungary, 95% of the lambs, unnecessary for replacement, are sold at an average weight of 21 kg and are slaughtered abroad. A stochastic model was constructed to investigate the connections between the cycle phases of the mutton production. Three modules were distinguished, the lamb production, fattening and slaughtering-processing sub-modules. The aim of our study was to identify the gross value added generated in the three sub-modules and to analyse the main factors influencing its volume using the conditions in Hungary as an example. The major hypothesis of our research was that the profitability of the production chain is mainly determined by the breed. The results showed that, considering market prices, the gross value added in the processing module was mostly influenced by the number of lambs sold per ewe per year at the bottom level of the mutton product chain. The next most important factors were the weight gain in the lamb producing and fattening sub-modules and dressing percentage in slaughtering-processing sub-module. Contour plots were constructed which help to describe the relationship among analyzed factors. Using the contour plots, the gross value added for different combinations of these factors might be forecast.

  • The operation of the Hungarian broiler product chain
    47-50
    Views:
    139

    The general objective of this paper is to present the inner connections of the broiler product chain and the process of value generation in the economic situation of 2007. I introduce the input-output model of the broiler product chain adapted from macro-economic analysis, in which I calculated the direct connections of the product chain phases and between the national economic branches outside the chain. Then I point to the disproportion of the product chain through the profit distribution. Moreover, to evaluate the process of the value generation I demonstrate the value added generated along the value chain (year 2007). On the basis of the results 825 EUR of value added is realized to one ton of ready product (chicken meat), from which the major portion is shared by processing. The paper also determines the added value and the major factors influencing its ratio within the product chain.

  • New rural economy: Challenges and diversity in Eastern Croatia
    51-54
    Views:
    130

    Eastern part of Croatia is agricultural region according to natural resource (fertile soil, first of all), as well as human potential (long experience in traditional agriculture). Besides agriculture as traditional activity, a characteristic of rurality is also added to this region. Rural area is dominant in Eastern Croatia and it effects on relatively small urban areas. This paper represents new possibilities of rural economic activities on family farms in Eastern Croatia. Role and significant of rural economic activities is analyzed through indicators overview (land structure, GDP, population, population density, TEA index, unemployment ect.). Challenges through diversification of rural economic activities in this paper includes added economic activities realized on family farms through tourism, crafts, handy work, processing, renewable energyetc. Added economic activities on family farms in Eastern Croatia participate with only 3.9%. Suggestions and possibilities measures of rural economic activities diversification are reflected through two main streams. First stream is diversification of activities through added value of agricultural products as vertical connection (organic food, autochthony products, functional food, renewable energy sources etc.). Other one economic activity diversification indicates distribution function of final products through different services on the family farm (direct sale, specialized shops, rural tourism and many other services).

  • Defining the strategic objectives of Hungarian mutton product chain and elements of marketing strategy in the beginning of the second decade of the century
    119-132
    Views:
    199

    The sheep sector is regarded to be a “black sheep” in Hungary, both in terms of economy and marketing. On one hand, the sector is not easily traceable as available relevant data are partial and infected by the effects of black market or underground economy; on the other hand, there are no clear, concrete statistical data or surveys on consumption either.
    The present study attempts to dissolve the above anomalies and present findings by fact-based model calculations and actual marketing surveys. The fact-based model developed and used for more than 200 variables verifies the correctness of economic calculations. Original examinations were performed by Béla Cehla, doctoral candidate, in 2000–2011. The marketing survey, although not in full accordance with statistical requirements, was carried out in 2012 and it processed relevant data authentically.
    The main conclusions are the following: It is clear so far that genetic basis should primarily be evolved in the industry, as it is the factor that mainly contributes to profitability and price-type factors come only following it. Genetic modification is achievable by changing breeds or crossbreeding. The findings of product chain level sensitivity analysis have provided clues that the added value generated in the sector is already determined during slaughter lamb production and progeny influences this value in approximately 80%. Critical points are feed conversion ratio and the relating price of lamb feed, which influence added values by 2.7–2.9%. The remaining factors affect added value through feeding costs, although not considerably.
    The following activities can boost interest in the market of sheep products:
    • Comprehensive market research
    • Stimulation of cultural development by product-tasting, exchanging information and recipes
    • Development of supply in accordance with demand
    • Identification of target markets, positioning products
    • Diversification of product range
    • Community trade mark to guarantee excellent quality and Hungarian origin
    • Selection of credible poster faces, organization of advertising campaigns

  • The added value of sustainability motivations in understanding sustainable food choices
    67-76
    Views:
    745

    Understanding consumer food choices is crucial to stimulate sustainable food consumption. Food choice motives are shown to be relevant in understanding consumer food choices. However, there is a focus on product motives, such as price and taste, whereas process motives (i.e. environmental welfare) are understudied. The current study aims to add to the existing literature by investigating the added value of sustainable process motives (environmental welfare, animal welfare and social justice) above product motives. Two on-line surveys of representative Dutch samples tested whether process motives increase the explained variance of sustainable consumption. The results indicate that sustainable process motives are of added value above product motives in the understanding of consumer food choices. In addition, product categories differ in the sustainable process motives that are most useful in explaining sustainable purchases in that category (Study 1), and different types of sustainable products (organic versus fair trade) differ in the sustainable process motives that are most useful in explaining these purchases (Study 2). In conclusion, this paper shows that understanding of sustainable consumption can be improved by considering sustainable process motives above product motives. Thereby, it is important to take the sustainability dimension (e.g., social justice versus environmental welfare) and the product category (e.g., meat versus fruit) into account.

  • Economic Performances of German Agri-Food Businesses: an Extension of Existing Discourses on the Topic
    67-80
    Views:
    168

    Considering the circumstance that literature dealing with the economic performance of agri-food businesses in general, or particularly with the German agricultural sector, mainly deals with strictly agricultural-related theory in order to explain the economic success of agri-food businesses, the present paper aims to extend existing discourses to further areas of thought. Consequently, the characteristics: a) increased size of agribusiness, b) pull-strategies, c) the development of new markets and d) focus on the processing industry, that all correspond to the current picture of the German agricultural sector and are considered to be significantly responsible for recently managing to outpace the French agri-food sector, will be first explained in their success against the background of mainly non-agricultural-related literature. By doing so helpful and rather unnoted perspectives can be contributed to existing discourses. Second, the paper presents scatter plots which portray correlations between a) the added value of agriculture and the regular labor force, b) the added value of agriculture and the number of agricultural holdings and c) the added value of agriculture and the number of enterprises concerning milk consumption. Corresponding scatter plots which show different developments in Germany and France can be related to the findings of the first part of the paper and allow new perspectives in existing discourses as well.

    JEL Classification: Q10

  • Exploitation of relations among the players of the mutton product cycle
    129-134
    Views:
    112

    The continuous weakening of Hungarian sheep sector and its low effectiveness in terms of value added have posed crucial problems in recent years.The focal problem has been partially caused by economic and market problems.Among these issues, mostly the poor mutton supply chain gives rise to difficulties; therefore the present study seeks to reveal the factors/input variables which predominantly influence the generation of value added. We have constructed a model for the mutton product cycle to represent the relations of phases but mutton trade is not included.The most significant aim of our investigation was to identify the volume of value added generated during processing in various phases of the product cycle and the change of which inputs affected this volume. The received findings suggested that in case of capital uniformity the output of processing was mostly influenced by sheep progeny on the bottom level of the mutton product cycle.

     

  • Agriculture of the countries of the Western Balkans and European integrations
    93-97
    Views:
    115

    The paper presents the results of research of agriculture of the countries of the Western Balkans in the period of 2002–2009. Specifically, general economic (GDP per capita, share of agriculture in GDP, inflation rate, and unemployment rate), resource (share of arable land in the total utilized agricultural land, of employees in agriculture in the total number of employees, and of rural population in the total population), and value indicators (value added of agriculture in % of GDP, value added of agriculture per employee in agriculture, producers’ prices of wheat, corn, and bovine milk, share of agriculture in the values of export and import) were compared.

  • The economic aspects of innovation in sheep breeding
    97-104
    Views:
    117

    During my investigations, I highlighted three innovations, all of which serve the production of a final product, sheep kefir. This product contains a unique added value and involves several innovational opportunities. I examined the complex economic analysis of the innovations and technological elements investigated with respect to revenues from the sale of sheep milk, sheep cheese (kashkaval) and sheep kefir. The kashkaval-type sheep cheese does not contain sufficient added value to cover the costs of innovational investments. Investigating the innovational activity for developing sheep kefir and for its market introduction, its cash flow balance becomes positive already in the second year after realization, and is able to generate significant profit.

  • Understanding the demand side and coordinating the supply side for connected goods and services
    17-23
    Views:
    117

    This paper addresses the coordination and innovation issues needed for promoting value added at the rural and regional level. There are two sides to value added: the ability to meet consumer demand, and to identify least cost ways of supplying the demanded goods. Human and social capital plays an important role on both sides. At the municipality level the supply side issues are complex. First, because the production space has far more dimensions than for the single entrepreneur. Second, because the value of some goods and services produced depend on what other goods and services that is available. On the supply side networks are important to solve the coordination issues, while networks for identifying and understanding consumer preferences are important on the demand side. Participation in these two network types compete for the same scarce resource, the time of the inhabitants of a municipality. We address these issues in more detail. A major insight from our work is that in addition to the time conflict, innovation and new information may make it more difficult to maintain coordination networks.

  • Legal-economic barriers to price transfers in food supply chains
    27-33
    Views:
    139

    Recent price movements have put food supply chains under pressure. On the one side, upward price tendencies on commodity markets result in higher costs to processing firms. On the other side, these firms are confronted with a strong retail sector that is able to prevent compensation to protect consumers’ and own economic interests. Regulatory impediments of European law, especially with respect to foodstuffs, can adversely be utilized as barriers to protect the interest downstream the supply chain. The problem is that legal-economic instruments which can serve to smooth price volatility in supply markets can also opportunistically be used at the expense of the middlesection in food supply chains (i.e., mainly small and medium sized producers). The aim of this article is to identify the legal-economic mechanisms that effect price transfers in food supply chains in the European Union and define policy adjustments to improve pricing mechanisms, while safeguarding the interests of the processing industry. Policy alternatives to improve the smooth functioning of notably intermediate markets in food supply chains are the restructuring of competition law, improved processor information management and creating transparency of value added in the supply chain by means of labelling devices.

  • New tools and opportunities in growth and climate friendly greening for small and medium enterprises in the European Union
    25-31
    Views:
    158

    The role of Small and Medium Enterprises (SMEs) is unquestionable in the European economies, while financial opportunities are still inadequate for them. The more than 20 million SMEs play a significant role in European economic growth, innovation and job creation. According to the latest EC Annual Report , SMEs are accounting for 99% of all non-financial enterprises, employing 88.8 million people and generating almost EUR 3.7 tn in added value for our economy. Despite the fact that there is plenty of EU funding available for these SMEs, for certain reasons these funds hardly reach them. But we have to see that the EU supports SMEs by various way, e.g. by grants, regulatory changes, financial instrument, direct funds. On the other hand, SMEs and decision makers realised that the environmental sustainability has to be attached to the economic growth, therefore more and more tools are available for these enterprises. Over the last few years, public institutions, the market, the financial community and non-governmental associations have explicitly demanded that firms improve their environmental performance. One of the greatest opportunities might lay in the Climate- and Energy Strategy till 2030 as 20% of the EU budget is allocated to climate-related actions, however the easy access to finance is still a key question. Does the EU recognise the actual difficulties? Is there a systemic reason behind the absorption problems? Is the EU creating a more businessfriendly environment for SMEs, facilitating access to finance, stimulates the green and sustainable growth and improving access to new markets? The paper analyses the current European situation of the SMEs and the effectiveness of some new tools, which are specially targeting SMEs.

    JEL classification: Q18

  • Management issues of cropping with sorghum in the production structure - a case study of Hungary
    Views:
    177

    One of the goals of the developments is to improve the efficiency of the activity by making the currently used traditional production structure more flexible and by making the necessary changes to the technology in the case of farmers with large agricultural land, having necessary machinery and equipments required. Farms with larger arables land are able to offset the effects of changes affecting efficacy and profitability. The main sector of Hungarian agriculture is crop production, so performance is largely determined by the annual output of the crop production sector and the price development of crop products. In the course of our analytical work, we defined a farm of 2100 hectares, for which we examined crop production, crop machinery and economic aspects. From the enterprise data, farm level results compiled according to the crop structure were calculated. Sorghum is suitable for replacing corn in the crop rotation in areas with unfavorable conditions, so a stably growing crop can be added to the crop rotation of autumn ears of corn, rape, and sunflower, instead of corn. It does not hinder the machinery modernization efforts either, since the precision tools and developments already started in corn production can be used well, and it does not require a special equipment park. At the same time, in light of the increasingly frequent negative climatic effects, sorghum’s integration into the plant production structure is encouraging, because we have to count on 3-4 drought years in a decade. Based on our analysis, the inclusion of sorghum in the crop structure does not significantly reduce the available income, which is acceptable in the given economic environment. However, its stability can significantly contribute to improving the resilience of farming, especially in comparison with corn.

    JEL Code: Q12

  • Improving audit functions of supreme audit institutions to promote sustainable development
    63-69
    Views:
    205

    In this paper, we demonstrate and analyze the substance of the added value effect of a Supreme Audit Institution (SAI), focusing on sustainable development issues.We intend to answer such questions as: how could a SAI respond to global and local challenges and how it could help government to implement commitments towards sustainability. Finally, we trace a possible way to improve external audit functions both on the state level and at the International Organization of Supreme Audit Institutions (INTOSAI), by using some ideas from network theory.

  • Intensity and Profitability of Smallholder Cassava Farmers’ Participation in Value Addition in Afijio Local Government Area of Oyo State, Nigeria
    Views:
    147

    This study investigated the intensity and profitability of smallholder cassava farmers’ involvement in cassava value addition in Afijio Local Government Area of Oyo State, Nigeria. Data were collected from 150 cassava farming households through the use of a well-structured questionnaire and employing a simple random sampling procedure. The data collected included information on the socioeconomic characteristics of the respondents, intensity of value addition among the respondents, factors influencing their decisions to add value as well as the extent of value addition, profitability of cassava value addition and the factors that determined the profitability level of the enterprises. The data were analyzed using the descriptive statistics for profiling the socioeconomic characteristics of the respondents, gross margin was used to measure profitability, and ordinary least squares regression model was used to determine the factors influencing the decisions of smallholder cassava farmers to add value to cassava as well as the extent of value addition among them. The results revealed that majority of the respondents were females (52.7%) with average age between 31-40 years of age while the average household size (52.7%) is between 6-10 members. Regression analysis of the determinants of the intensity of value addition revealed that the decisions to add value to cassava as well as the extent to which value was added were influenced positively by educational attainment, household size, and years of experience in cassava value addition. Results of the gross margin analysis revealed a positive return on variable costs thus indicating that the cassava value adding enterprise is a profitable one. These findings presented the need for all the stakeholders concerned to focus their attentions on proffering solutions to the challenges faced by cassava processors within the minimum time possible.

    JEL code: L11, M11, M21, Q13, R32

  • Renewable energy resources in Hungary – solid biomass utilization in terms of necessity and opportunity
    75-78
    Views:
    135

    In the 21st century a country’s success significantly depends on how it can solve the problems (supply safety, growing prices, climate change, etc.) induced by the application structure of the fossil energy sources with the means of energy saving, energy efficiency and the utilization of renewable energy resources. The utilization of renewable energy sources has positive effects on five key areas: environment protection, energy policies, fulfilment of EU expectations, agriculture and rural development and on the whole of the national economy. The bioenergy – beside fulfilling the national economic aims – it is putting up the value of the role of agriculture and rural development. The role of agriculture is multi-functional in the process. The agricultural sector has an important task in the area of bioenergy to ensure the proper quality and quantity of raw materials for the increase of bioenergy utilization. This also means new sales perspectives and opportunities for the producers. Above all this, the agricultural policy aims for the agriculture and the rural development segment to be the unambiguous winner of the new bioenergy sector and for most of the available profit to stay with the agricultural sector, with the rural players. For this reason encouraging the raw material production it wishes to encourage the producer their primary process and their local utilization. One of the fundamental objectives of the measures is that agriculture should go beyond the raw material production and take steps towards processing and utilization. The multifunctional role in the product chain might mean extra income and more added value for the producers and the active players in the process. The other objective is to promote the local utilization, the scatter of the environmentally friendly energy sources in rural areas, to change the energy is “lying on the ground unutilized” principle while local processing and promoting the utilization, to achieve a lower energy dependency and to optimize and disseminate cost efficient solutions. To realize all this means a great task and a huge challenge for the agricultural government as well as the rural societies and micro regions but might lead to a successful rural development. The range of the tools and measures to fulfil the aims might be very broad, from the regulating instruments to the various subsidies, coordination and dissemination tools. Part of the subsidy schemes are direct production-type of subsidies (the so called direct payments, for example the area based subsidies) and the other main forms are the investment-type subsidies which are for technology development, promotion of competitive production and local processing and for establishing a green energy industry. In the period of 2007-2013 the key elements of the development schemes were drafted in the frame of the New Hungary Rural Development Programme (ÚMVP) and the Environmental Energy Operational Program (KEOP). The available raw materials and the conditions are taken into consideration while designing the development schemes because a successful realization of a product chain means the assurance of the inputs and outputs. The starting point of determining the development direction is the principle of an operation which is sustainable and economical on the long run. In addition such developments are considered reasonable which are viable on medium and long term and bring numerous rural development, environmental and societal returns.

  • Goat Keeping and Goat Milk Products in Human Nutrition - Review
    24-36
    Views:
    556

    The aim of this paper is to review the status quo and future perspective of goat keeping and goat milk products, particularly emphasising the role of goat milk products in human nutrition. Across the globe, goats can be kept almost anywhere, even in poor surroundings. Considering the deteriorating geographical conditions due e.g. to global warming, the importance of goat and goat products will probably further increase. Goats can play an important role in the nutrition of the continuously increasing human population. The wool, meat and milk of goats are all valuable products. Goats are able to provide high quality products under diverse climate conditions and in extreme environments. Globally, more people drink jmilk from goats than from any other animal. Due to the components and profile of goat milk, it can be processed and a wide range of high quality and healthy value added products can be produced from it. Goat milk plays a decisive role in feeding starving and malnourished people in developing countries. In developed countries, a significant segment of many populations suffers from gastro-intestinal disorders and cow milk allergy. Goat milk plays an important role in the treatment of certain health problems. Moreover, due to its favourable effects on human health, goat milk has found a niche for itself in the trend towards healthy nutrition in developed countries, where connoisseur consumers are ensuring goat milk products a growing market share. In these countries, goat milk products, e. g. cheeses are also recognised as gastronomic and festive products.

    JEL Classification: Q13

  • Analysis of consumer habits and attitudes on the Hungarian beef and rabbit market
    67-70
    Views:
    183

    As a consortium partner the authors took part in a research project aiming at the development of high added value, healthy and environment friendly animal products. From among the products developed by the consortium (rabbit meat, omega3-fatty acid enriched beef, goose liver from non forcible feeding, selenium-, vitamin-E and natural color enriched eggs) the present study describes the results concerning beef and rabbit meat. The given products are chosen because they are produced in and exported from Hungary in considerable quantities and their competitiveness can be further improved. In order to able to map the consumer preferences a 300 count nationwide, representative, questionnaire based survey was designed and performed. Actual products were tested by focus groups and professional interviews. Beside the specific features of the products a common character is that the marketing strategy focuses on the distinctive nutritional benefits and other quality parameters that seem to be of crucial importance for the targeted consumer segment. Their unique character and health protecting effects make their branding and using community labeling easy. Their positioning points toward the prestige products therefore consumers tend to accept higher prices. In marketing communication the image building advertisement can be a common goal.

  • Diversification strategies and their impact on farm performance
    57-61
    Views:
    127

    The objective of this study is to identify factors determining the economic performance of agricultural holdings in Italy, with specific attention to the impact of the adoption of on-farm diversification strategies, namely income diversification and product differentiation. The adoption of these kinds of strategies has been increasingly recognised as a viable business option in agriculture as they allow better allocation of farm resources and an increase in the quota of value added retained on farms and therefore not passed on to other agents operating at the end of the food supply chain. By using a panel of professional Italian farms over the time period of 2003-2009, we estimate random effect, ordinary least square and quantile regression models to estimate the impact of income diversification and product differentiation strategies on the levels of farm income per unit of labour income. Our findings show that scale economies are important positive determinants of farm economic performance. On the contrary, when the family play an important role in the farm business, economic performance is worse. Finally, we do not find evidence of a statistically significant impact of the adoption of income diversification and product differentiation strategies. This latter result may be interpreted as a signal that farms use these strategies as risk management tools rather than as income increasing ones.

  • Co-innovation: what are the success factors?
    29-36
    Views:
    104

    The problem we address in this paper is that in projects focusing on public-private cooperation to stimulate innovation in the Netherlands, initiatives often lack continuation after the study-phase. We extracted possible influencing variables from business and (transaction) cost economic theorizing, stakeholder and capability theory. Moreover, we used measures for classifying projects with respect to financial interdependencies between participants. We supposed that project characteristics influence managerial behavior to continue or stop. We studied 28 projects (20 supply chain projects and 8 biological product development projects). Our aim was to explore the barriers and success factors for these co-innovation projects: innovation as a cooperative effort between public sector/research institute and private organization(s). We derived data from project descriptions and performed semi-structured interviews with project informants. Critical to success appears to be ex ante commitment of all parties. Goal congruence, both at a personal and a company level, and proportionality of sharing in project results are of decisive importance to establish such commitment. Estimations about financial project results should be made in an early stage; they should be used as a basis for negotiations on the (re)distribution of costs and benefits, especially if the value added is disproportionally distributed over the participants. Ideally, project teams of co-innovation projects should bring in complementary capabilities: technical, marketing, financial and organizational. Project governance should therefore be organized in such a way that the knowledge gaps are filled in before kick-off.

  • The marketing strategies of Serbian honey producers
    27-31
    Views:
    144

    Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification. The direct sales strategy allows the producers to increase the product added value, while diversification aims to offer new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers. The first part of the paper analyses the structure of production costs, production performances as well as the determinants of the honey supply. In the second part of the paper, analysis is focused on the determinants of direct sales. Finally, in the third part of the paper, diversification strategies are discussed. The data for this research has been obtained on the basis of a representative sample consisting of 84 Serbian honey producers interviewed in 2011 and 2012. The results show that the Serbian honey producers operate with more or less similar production costs and with production performances that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with consumers, and secondly, they aim to decrease the transaction costs, thereby keeping a higher share of the product’s final value. Offering new products to consumers is an attempt to create additional product demand.

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