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• Touristic Motivation and Lifestyles of Hungarian Domestic Tourists Correlation Study

  47-54

  Csilla Kalmár-Rimóczi

  Views:

  182

  Motivations are closely interwoven with personality theories. According to researchers the object of motivation theory is primarily to describe what is common in people, whereas lifestyle theories highlight the individual differences among people. Tourism travel decisions constitute a special type of consumer decisions in which case the tourist has to make a choice among the personal tourism services on offer according to his/ her individual needs, but still as a segment specific product corresponding to common motivations. Consequently, certain elements of lifestyle and motivation theory appear in touristic decisions as well. Having perused the relevant trade literature, I came to the realisation that there have been very little research done in the area of travel motives in recent years. The examination of the correlation between motivation and lifestyle complemented with model application is a field belonging to applied marketing science which can be regarded as uncharted territory in tourism research. Domestic tourism accounts for a significant portion among the national income sectors. That is why it is of key importance to be aware of the correlation between the habits and needs of the local population and the factors influencing travel decisions. Applying the results of my research I endeavoured to define and model the lifestyle, needs and motivations of domestic tourists as the factors influencing their decisions. With the results of the investigation, I also wished to provide some guidelines for the creation of tourism supply in view of product development and communication.

  JEL Classification: Z32 tourism and development

• Leisure activities and travel habits of college students in the light of a survey

  57-61

  Attila Mosonyi

  Erika Könyves

  Ibolya Fodor

  Anetta Müller

  Views:

  668

  In our article we deal with leisure activities and travel habits of 150 college students from Szolnok. We have analyzed the relationship between the frequencies of watching TV, that is: the time spent watching TV and doing sports. Furthermore, we have also investigated the frequencies of travels, and main motives of choosing travel destinations. We have found that college students have several hours of leisure time daily. Among the recreational activities, the ones that occurred predominantly are watching TV, doing sports, and travelling. It is interesting to note that the relationship between the frequency of watching TV and doing sports has not been significant while the relationship between watching TV occasionally and doing regular physical activity has turned out to be significant. Students who play sports for 1-2 hours a day spend significantly less time in front of the TV compared to their peers who do not do sports. 92% of the students travel at least once a year. The participants of youth tourism are quite price-conscious. In choosing travel destinations favorable prices play an important role.