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Sport as power of integration among minorities
57-62Views:181The opportunities and development of skills in the field of sports may open a door to social inclusion that also facilitates social integration. Based on the funding provided by the national sports strategy and integration, the research project can be developed further on and implemented. The efforts of the European Union (EU) and of the European Council towards the member states are carried out through its directives, and the analyses of these documents provide guidelines for the elaboration of the Hungarian Roma strategies. Funding is one of the key factors for the elaboration of Roma integration strategy and its efficiency. The research highlights upon the way of thinking and mentality of Roma young people about sports currently, and on the importance of sport affairs for them. Also, reflects on the factors which promote motivation to have successful career goals and achieve those based on the program. The sports integration survey suggests conclusions on the role of mentoring in Roma youngsters’ studies, in sports, in building social relations, the role model motivating for them, or on the supportive role of the parents or even the lack of it in their families. The expected result would be a survey on sporting habits of the Roma minority and disadvantaged youth and their positioning in education through which we could develop programs to promote the integration of the Roma minority and to improve their general circumstances. The National Social Inclusion Strategy (Ministry of Human Capacities, National Social Inclusion Strategy 2011–2020) provides the financial background of the integration project whose application also prevails in the field of sports integration. The aspirations of the EU provide guidance to the amount of funding and its allocation manners. The National Roma Self-Government’s (NRSG) sports integration project and best practice has provided the basis for the sports integration research project. The survey is examining the recreational habits, motivational factors, study levels among the Roma minority and the disadvantaged young people. Based on the questionnaire, we can draw some conclusions about the development of sports integration programs. The issues cover the field of sport activities of young people aged between 9-18 and on the significance of sport opportunities for break-out for the Roma youth, and on the effect of role models for them. The sports integration projects treat simultaneously the development of education and sport, furthermore they are significantly linked to each other. The target group of the questionnaire survey are mainly the Roma and disadvantaged people. The sample item number is 1216 completed questionnaires from the whole territory of the country, from 16 schools. As shown in the survey, the sport and the level of education are significantly related to each other. Those who do any sports, obtain higher level of achievement in their studies. It can be revealed by the fact that through mentoring the sportsmen can promote their school performance and sport development together. The research highlights on another observation, namely, it also confirms the legitimacy of sports integration program and points out the direction for development. For accomplishing the goal of social inclusion through sport we have at hand the appropriate concept. It is, furthermore necessary to strengthen and to develop the mentoring program, which ensures the lower drop-out rate among the participants. The effect of Sports integration is motivating for the Roma and for the disadvantaged youth. The use of sport as a tool for social inclusion proves to be of utmost importance.
JEL code: Z23
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A study into the awareness and acceptance of utilizing vine branches in the micro-region of Gyöngyös
43-44Views:121Every year, a significant amount of renewable dendromass is generated in Hungary. Various possibilities have been recognised by today that are not widespread yet. The greatest obstacle is frequently derived from the lack of the farmers’ knowledge as without having the required knowledge obtained they can become distrustful or adequate efficiency will not be achieved during utilisation. In order to improve the rate of utilisation, targeted information methodologies should be applied that comply with the farmers’ knowledge. In this present study, the awareness and acceptance of vine-growers from the Micro-region of Gyöngyös related to the use of vine branches will be analysed based on the results of a questionnaire survey.
The survey was conducted in accordance with the number of wine-community members in personal interviews. The questionnaire contained questions about the farm, the use of vine branches as well as about the farmers.
Based on the results, information was obtained on the reasons for the use of by-products not being wide-spread among farmers as well as on the sources of information obtained. For the fragmented farms which are typical here it is important to know whether by-products are not utilised as it is not how they can be used or whether the vineyard is cultivated by others therefore the farmer lacks machinery. The level of acceptance was also studied by asking a question on the possible offer of the by-products for greater-scale site.
Our intention is to assist the generally badly off farmers to use the annually generated by-products in a reasonable way. This can be realized by various ways of providing information. By applying the results of the survey, adequate methods and knowledge can be provided for farmers. -
Opportunities and obstacles of areabased partnerships in rural Hungary – main features of the operations of leader local action groups based on a nationwide survey
109-117Views:166Based on the results of our questionnaire survey, our study presents the major operational features of LEADER LAGs established in Hungary in the second half of 2007. Our national survey indicated that most of the partnerships established do not have experience in the implementation of community-based rural development programmes and there are no traditions and practices for development cooperation, which may cause problems as the success of programme implementation highly depends on the preparedness of local society, on the cooperation of local people. The survey indicates that the development of areas covered by LAGs is hindered by so-called soft factors characterizing human resources (rural people and communities). Therefore human resources are not only factors of the rural economy but areas for development as well. Having examined the tasks of LAGs,it can be established that they deem it to be their principal task to grant support funds.Inouropinion, performance of this task is obviously necessary but far from sufficient to fulfil their catalyst role expected in local developments. For this purpose, it is essential for action groups to play a proactive role in organizing and thereby increase the capacity of local communities, a prerequisite for implementing a LEADER programme. In accordance with the basic principle of subsidiarity, rural development should be implemented locally, managed by local communities, and decisions should be made at local levels in a decentralized manner. At the same time, the survey points out that LAGs operate under strong government influence and control, leading to the conclusion that the Hungarian practice of the LEADER programme is characterized by decentralization without subsidiarity. In the present structure, the activities of LAGs are predominantly financed from central resources.Administration is the primary goal of their financing, which restricts their effective and efficient operations, thereby the successful implementation of the LEADER programme. It is unquestionable that LAGs need to be centrally financed since their operation is fundamental for programme implementation, but this requires more than acting in their present role of distributing resources. In order for action groups to fulfil their real roles to boost local developments, they need to recognize their mission; and from the financing and regulatory side, they must be enabled to complete the tasks expected from them and their function.
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Aspects of working Ukrainian citizens in Hungary
113-120Views:110The primary focus of the joint survey, by the National Employment Foundation (OFA) and the researchers of the University of Debrecen in 2009, was to identify the employment characteristics of Ukrainian citizens in Hungary in relation to their impact on the labour market. Our research activities implied the analysis of existing data, relevant scientific literature and a survey questionnaire. For all the target groups, we were guided by the principle of representativity. Statistical analyses and the survey questionnaire were supplemented by indepth interviews. Our research findings are instrumental in simplifying the administration of the Foreign Affairs Police, the process of issuing work permits for foreign employees and their access to employment. The responses given by employees revealed that access to employment in Hungary posed several administrative and official problems for both Hungarian and Ukrainian citizens. Moreover, Ukrainian employees felt a kind of negative discrimination regarding their wages and the conditions of employment as compared to Hungarian employees and they sought remedy from Hungarian official bodies for this problem. The authors hope to call the attention of competent authorities to structural problems and loopholes in the employment of foreign citizens. If these are corrected, it will not only improve employment conditions for foreign workers, but for Hungarian ones as well.
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Knowledge and acceptance research of use of vine-branch in micro region of Gyöngyös
117-119Views:113Significant quantity of renewable plant biomass comes into existence in Hungary year by year. Nowadays there are different wellknow possibilities for utilization. However these methods are not widely accepted. The most important obstacle is frequently caused by lack of knowledge of farmers. Without the necessary information the farmers become distrustful, and in many cases significantly decrease the efficiency of reclamation. Targeted communication method should be used to improve the rates of utilization. It should include appropriate content to their knowledge. This study research the knowledge and the acceptance of vine-branch utilization circle of wine-grower in micro region of Gyöngyös by questionnaire survey. We will know why the use of by-products has not spreaded yet circle of wine-grower and where they get their information from. The typically fragmented farms do not utilize because they do not know the process for doing or other people cultivate their vine-yard so they have not necessary machine. The questionnaire ask the farmers they want to offer their vine-branch a user factory.The questionnaires was completed by personal request. The reason of methods was the bigger rate of query. The questionnaire include question about the farm, the use of vinebranch and data of farmers. The villages were asked the rates of wine-grower. The aim of the research the rational utilize of by-product by wine-growers year by year. With the results of questionnaire survey we can inform the farmers with the appropriate method about the necessary knowledge.
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Planning practices of local governments based on the results of an empirical research
79-92Views:99The purpose of this study is to explore the most important findings of the empirical research conducted amongst local governments of settlements in Hungary, in order to perform a comprehensive analysis on their practices and methods regarding planning. The primary research was conducted in the spring of 2013, with respondent local governments answering relevant questions by submitting a selfadministered questionnaire. The main purpose of the questionnaire survey was to find out whether the involved parties perform actual formal strategic and operative planning activities, and what kind of management planning methods – solutions already working and widespread in the business sector – they apply within the process of planning. In this study, we attempt to conduct a comprehensive analysis on modern planning systems and to appoint the fields that need to be improved, through the results of the questionnaire survey and our own experiences.
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Moral hazard in producer organizations - some experiences of an empirical survey
77-83Views:193A wide range of empirical experiences shows that the performance of Hungarian producer organizations (aka TÉSZ) significantly falls behind the activity observed in the developed Western European countries. Regarding this issue, the present study examines how moral hazard - as one of the possible reasons - influences the producers’ activities in cooperative organizations. Information for the research was collected with the help of a questionnaire survey among the members of PaprikaKert TÉSZ Ltd. A statistical path model has been developed for the research, which assumed that - in addition to a direct effect - moral hazard also affects collaborative activity by eroding trust. The statistical model has been tested both in member-member and members-management relations. The experiences from the survey clearly show that moral hazard exists in the producer organization. According to my results, though its measure cannot be regarded numerically considerable, its negative effect on cooperative activity can be proved with statistical examinations. Its effect can be divided into two aspects: besides a direct effect, an indirect one can also be detected, which means that moral hazard is able to reduce producers’ willingness to cooperate by eroding trust. Moreover, our results have clearly pointed out that moral hazard has a negative impact on member-member and members-management relations to varying degrees and through different mechanisms. In addition to the above tests, the empirical testing of another model called Sholtes trust model has been carried out, too. The validating was successful, so the model - which attributes trust to the faith in the partner’s loyalty and capability - is basically acceptable. The argument says that high-level trust can be observed among partners only when faith both in loyalty and capability is strong enough. The research, however, revealed that the above-mentioned two factors determine it in a different way: regarding trust between members, the faith in capability is more important; while trust towards the management is more determined by faith in loyalty.
JEL code: Q12, Q13
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Examining career orientations at the University of Debrecen
59-67Views:155The paper endeavours to give a narrower definition of the orientation of ‘career’. The survey to be discussed examines a sample of 116 full time students of economics and has career anchor analysis as its focus. The study details the result of a questionnaire-based survey, which was carried out with respect to the carrier of university students and was supplemented by surveying motivation, value and work value as well. The analysis finds that “security, stability and organisational identification” are judged to be the primary career anchors among the members of the majority sample. This means that the respondents feel ready to identify themselves with the company and are looking for security to be provided by long term employment, regular earnings and by steady career advancement. The cluster analysis of the questionnaire differentiates four groups: Leaders, Specialists, Entrepreneurs and Employees. The results showed that the Leaders have high capacities of leadership, creativity and autonomy. The Specialists show highly developed functional capabilities in general and they seem to like challenges. The Entrepreneurs have outstandingly high scores concerning autonomy and entrepreneurial creativity. The members of the cluster of the Employees are characterised by a high expectation of security and stability and by low levels of managerial capability and entrepreneurial creativity. Discriminant analysis was applied to select the distinguishing features that can set the clusters apart from each other. The motivations, values preferences and work values inventory will consolidate the differences between the clusters of the career anchors. Using the method in high education within special trainings could be the practical utilization of the study. On the basis of the results a questionnaire can be compiled, which could help uncertain students relating to their carriers and future orientation containing information in connection with their carrier orientation, motivation, value preferences and work value.
JEL code: I21
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What is the Success of High School it Education? An Investigation into Higher Education Students’ Knowledge of Spreadsheet Applications
81-88Views:139Teaching Computer Science in higher education is imperative, even though today’s students have been born into a world where technology is an essential part of everyday life. To efficiently master modern, business, technical and scientific knowledge and to proficiently produce quality results in a work environment it is crucial to have high level IT knowledge. In business, Excel is the lingua franca and so knowing how to aptly use spreadsheets is a must for our students. The primary objective of the authors was to examine the perceived and actual knowledge of spreadsheet applications of students entering higher education. Accordingly, a questionnaire and a practical assignment have been developed. In the questionnaire, students were asked to provide information concerning their previous IT studies and rate their knowledge of word processing, spreadsheets and database management. During the practical, students were asked to solve an Excel exercise taken from a high school Computer Science final exam at standard level. Out of the 666 registered students on our electronic education system (Neptun) at the beginning of the year, 557 took part in this survey, and following data cleansing and processing, 513 were considered in the results. Looking at the results of the practical, the most significant proportion of students, 142 of them have performed between 0-10%. A total of 260 students have achieved less than 20% performance and 434 people, which is nearly 85% of students have accomplished less than 40%. Compared to the results from the self-evaluation questionnaire it is very poignant that the actual scores differ quite significantly (in both directions) from the perceived knowledge of the students.
JEL Classification: Q20
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Knowledge needs in rural tourism in Czech Republic
111-114Views:83Rural tourism has gone through an important development, but in the Czech Republic has only been possible to run a private business only in last 18 years. In Czech Republic that form of tourism is not very widespread, although there is great potential in it and the neighboring countries such as Austria or Germany are on a much higher level. For more intensive development and better competitiveness on the marker a proper education is necessary especially on the secondary level. An inquiry investigation has been provided. The responders were owners and operators of small businesses in rural tourism. The first part of the questionnaire was focused on the matters of ownership, running the business, promotion, internet services, etc.The subsequent part of the questionnaire gathered the information about the capacity of the places, the types and prices of accommodation, and the facilities. It also surveys the surroundings of the place – both natural and cultural sights.The survey has brought interesting facts about the level of the rural tourism of selected regions.The inquiry investigation was made by trained persons who gathered much information above the framework of the questionnaire. Many demands and complains were concerned with lack of specialized education, needs of new study programs and branches. There are many specifics of this branches, the most important is that there are more than 90% of micro firms. If we want to keep the special features of the rural tourism we have to prepare future entrepreneurs and employees in completely different way than those for big hotels, spas or congress centers.The contribution deals with the present status of rural tourism in Czech Republic and the educational need of the people involved.
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Knowledge needs in rural tourism in Czech Republic
69-72Views:126Rural tourism has gone through an important development, but in the Czech Republic has only been possible to run a private business only in last 18 years. In Czech Republic that form of tourism is not very widespread, although there is great potential in it and the neighboring countries such as Austria or Germany are on a much higher level. For more intensive development and better competitiveness on the marker a proper education is necessary especially on the secondary level. An inquiry investigation has been provided. The responders were owners and operators of small businesses in rural tourism. The first part of the questionnaire was focused on the matters of ownership, running the business, promotion, internet services, etc. The subsequent part of the questionnaire gathered the information about the capacity of the places, the types and prices of accommodation, and the facilities. It also surveys the surroundings of the place – both natural and cultural sights.The survey has brought interesting facts about the level of the rural tourism of selected regions.The inquiry investigation was made by trained persons who gathered much information above the framework of the questionnaire. Many demands and complains were concerned with lack of specialized education, needs of new study programs and branches. There are many specifics of this branches, the most important is that there are more than 90% of micro firms. If we want to keep the special features of the rural tourism we have to prepare future entrepreneurs and employees in completely different way than those for big hotels, spas or congress centers. The contribution deals with the present status of rural tourism in Czech Republic and the educational need of the people involved.
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International passanger survey at the Airport Debrecen – Main characteristics of departure visitors from AD
43-49Views:124The main reason of the research is to make a survey of the habits of foreign visitors arriving in Debrecen by air and their satisfaction. What was experienced in 2013 regarding low foreign proportion is also noticable in 2014. In the examined two months, of the whole passenger traffic between London and Debrecen only 10-15% is tourism by foreign visitors. There was not any information before about consumption of tourists arriving in Debrecen by air. In the course of my research I was examining the main elements of consumptions. From the gathered infromation from the questionaires it can be ascertained that on many occasions service providers failed to accomplish satisfying levels, quality. Underachievement occured and the experience of the visitors was worse than their expectations. This gives reasons for the indicators detailed analysis. The results of the satisfaction test might be an essential basis to further develop the city’s tourist products and services in the future. Personal experience of either visitors satisfaction or dissatisfaction, gets stored as a memory which influences future decisions on travelling. Because of this the city has to make an effort to provide higher standards of quality to people travelling into Debrecen by air from the first moment of arrival till the last moment of departure and leave satisffied.
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The effects of health tourism investments in tourism businesses in the Northern Hungarian Region
45-50Views:133In my article I woud like to find answers for the question how frequently and effectively the region’s business leaders in Northern Hungary participated in various development programs, as regards investments in health tourism, what developments have been made mainly in the area, what the positive effects of these developments were in the life of businesses, whether the businesses (leaders) feel successful, and how their success was manifested. I carried out a questionnaire survey among enterprises. From the data I calculated mean, SD and spectrum and examined the crosstab correlations as well, and the Cramer’s V associate coefficient and Contingency coefficient. The results of the correlation tests could be summarised as the following: According to the survey, the number of the medium-sized enterprises being involved utilised a significant proportion of their development funds, compared to the micro and small enterprises. Although the idea of spas winterizing their pools was not considered an important development, both the adventure and wellness elements were important for the construction of thermal baths. In the case of hotels, the expansion of wellness elements and other additional services together with the development of marketing activities played an important role. Besides the positive business publicity, enterprises see the positive effects of the investment in the increase of their income; the success can be the result of the adequate supply of components, the professional management and that of positive image.
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Empowerment of rural women farmers and food production in Rathnapura district in Sri Lanka: a household level analysis
105-112Views:229Women empowerment and gender equity are two significant aspects of the sustainable development of a country. As Sri Lanka is on the way towards sustainable development, this study was conducted to assess the situation of women farmers’ empowerment and food production in Rathnapura district of the country. A sample of 300 women farmers was randomly selected for the study, from two selected Divisional Secretariat (DS) of Rathnapura district. Data was collected from a field survey using a pre-tested, self-administered questionnaire survey from April to July 2019. Empowerment was analyzed using the empowerment framework used by RAHMAN AND NAOZORE in 2007 in the study of “Women Empowerment through Participation in Aquaculture” with necessary modifications. Data analysis was conducted using descriptive statistics, correlation analysis and multiple linear regression analysis. Results revealed that majority of the women farmers were middle aged, married and had children. Furthermore, most of them had education up to secondary level. While average family size was four, average farm size was 1.25 acres. They had around 16 years of farming experience. The average monthly income of them was 25,000.00 LKR whereas 20% of it was from agriculture. The main sources of empowerment of women farmers were the Agrarian Service Center (55%) followed by village organizations/societies (30%) and microfinance institutions (26%). Furthermore, women empowerment index was 0.65. It is a moderate level of empowerment. However, there were women farmers under three categories of empowerment levels: low empowerment (4.1%), medium empowerment (58.5%) and high empowerment (36.1%). Out of the socio-economic factors; age, education, family size, land size, number of training programs participated, monthly income, experience in agriculture and number of organizations participated, education and number of training programs attended had significant and positive effect for the empowerment. Accessibility of credit facilities and agricultural extension program participation showed that there was a considerable impact on food production rather than the cultivable land size and utilization of modern farming technologies for food production. Therefore, proving of timely important agricultural education and training programs, enhance awareness level of modern farming technology utilization, better micro finance programs and agricultural credit facilities will be able to enhance the empowerment level of the women farmers of this area furthermore.
JEL CODE: Q01, Q12
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Development of leisure and sports consumption and sports motivation among children with disabilities
Views:214The number of studies on the leisure and sporting habits of people with disabilities as well as the background of sports motivation is far from the focus of research on intact research. Thus, the assessment of physical habits and sports motivation factors determining the quality of life of persons with disabilities can be considered as a less researched deficit area in Hungary and internationally.
In our research, we examine the recreational and sporting habits of the 8-18 year-olds, as well as the motivational background, and the results of this research are presented in this paper. The importance of this issue is confirmed by the fact that, according to a UN survey, 650 million people have some kind of disability, 50 million of them in Europe and nearly half a million in Hungary, 5% of the population. The questionnaire (N = 639) was filled by children with disabilities living in the North Great Plain region with the help of a teacher. We used both closed and open questions in the questionnaire, and we helped and orient children with response categories for some questions.
Data were processed using SPSS software, averaged, standard deviation, median, mode, and Chi2 probe was used to examine relationships in addition to basic statistics.
Our results showed that it is a problem for young people with disabilities that they prefer passive leisure activities, which is similar to the results of studies on intact research. Boys and girls have different sports, boys are more active than girls.
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Guest satisfaction survey at the Aquaticum Debrecen Thermal and Wellness Hotel
53-56Views:224Aquaticum Debrecen Thermal and Wellness Hotel is one of the most successful hotels in the North Great Plains region as well as in Hungary. The key to success lies in high level customer satisfaction. On the one hand only the satisfied guests will return to the hotel, on the other hand the guests’ positive or negative opinions will be shared with thousands of potential customers immediately by means of the Internet. Consequently, exploring the main factors of guest satisfaction has never been so important as nowadays. An online questionnaire system was introduced to the hotel in 2010, which resulted in an increased number of customer responses, thus it became possible to analyse the various aspects of customer satisfaction in a greater detail. In the present study the critical factors of guest satisfaction are analysed. We investigated the guests’ willingness to return to the hotel, and found that there is no significant difference between the guests’ gender, age, permanent place of residence and the fact if they travel alone or with a company and their willingness to return to the hotel, i.e. guest satisfaction. However, business travellers’ opinion significantly differs from the recreational travellers’ views concerning their return to the hotel. Business travellers are less satisfied and less willing to return. Furthermore, we investigated whether the problems experienced by the guests in the hotel influence the guests’ willingness to return to the hotel. We found that the guests who experienced problems are less willing to return. However, we also concluded that there was no significant difference in their willingness to return among those guests who experienced problems during their stay and these were efficiently handled, and those guests who did not experience any problem.
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Analysis of the leisure sport activities in University of Debrecen
75-80Views:124The sports program of the professional higher education focusing on the leisure sports opportunities. New needs, change in taste and new leisure habits of the young generation should be taken into account to design the University’s leisure sports program. In my study I was dealing with a questionnaire survey investigating the attitude of the students of the University of Debrecen to leisure sports, and the students’ opinions about their own physical status. Data collection was completed on a paper based questionnaire, 42 closed-type questions were included and a total of 213 students completed it. In conclusion I found that the students are satisfied with their physical states although not many of them do sport on a regular basis. I revealed the primary excuses for neglecting sports: lack of time, laziness and timetable discrepancies. These findings make it imperative that by avoiding the existing discrepancies the students be provided the widest range of time in their time tables available for physical activities.
JEL code: Z20
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The characteristics of consumer attitudes in the food market in Hungary
43-49Views:161The objective of our research was to examine the health status and health behaviour of the Hungarian population in relation of food consumption by identifying relationships between the underlying factors. In our research we used the objective factors from secondary data concerning nutritional status and body image as a framework for the interpretation of the examined relationship of eating attitudes and body attitudes. We chose survey as our test method, it was carried out on a national representative sample of 1000 people. After the examination of the factor structure of the two attitude measuring questionnaire, five consumer groups have been identified by the cluster analysis. The five clusters are: Uncontrolled Impulse Eaters, Dissatisfied Tense, Uninterested, Overweight Impulse Eaters and Conscious Consumers. This segmentation based on eating attitudes and body attitudes could serve as a guidance for health marketing experts and the manufacturers of health protective food to determine and address their target group.
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Evaluating linkage between operators’ satisfaction and potential of local resources for rural tourism: Evidence from Matsuura in Japan
33-41Views:136As rural tourism evolves into diversification, the connection between the individual and local resource management is becoming an important issue for the sustainable evolution of rural tourism. To explore this point, we investigated conceptually and empirically whether rural tourism operators’individual satisfaction enhances utilization of local resources and, if so, what mechanism works for it by focusing on rural tourism accompanied by an educational program, i.e. a farm-stay with farm and rural experience services implemented as a part of school trips in Matsuura, Japan. From statistical tests and an econometric estimation based on a questionnaire survey of rural tourism operators we found that operators’individual satisfaction gained from interchange with visitors and direct feedback can positively enhance locally exerted effects that stimulate operators to recognize opportunities within their community and raise the potential for local resource use. Thus, we should strengthen this connection to eventually create a new viable activity.
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Analysis of consumer habits and attitudes on the Hungarian beef and rabbit market
67-70Views:182As a consortium partner the authors took part in a research project aiming at the development of high added value, healthy and environment friendly animal products. From among the products developed by the consortium (rabbit meat, omega3-fatty acid enriched beef, goose liver from non forcible feeding, selenium-, vitamin-E and natural color enriched eggs) the present study describes the results concerning beef and rabbit meat. The given products are chosen because they are produced in and exported from Hungary in considerable quantities and their competitiveness can be further improved. In order to able to map the consumer preferences a 300 count nationwide, representative, questionnaire based survey was designed and performed. Actual products were tested by focus groups and professional interviews. Beside the specific features of the products a common character is that the marketing strategy focuses on the distinctive nutritional benefits and other quality parameters that seem to be of crucial importance for the targeted consumer segment. Their unique character and health protecting effects make their branding and using community labeling easy. Their positioning points toward the prestige products therefore consumers tend to accept higher prices. In marketing communication the image building advertisement can be a common goal.
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Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model
Views:270In today's digitalisation process, retail is also undergoing a transformation, with the emergence of new smart solutions. Integrating intelligent solutions into a business model means new strategic challenges for retailing companies. The aim of the research is to examine the factors influencing the behavioural intention and use behaviour of smart retail solutions (SRS). The proposed model was based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2). Data was collected by conducting a questionnaire of 302 Hungarian respondents. Confirmatory factor analysis (CFA) and partial least squares (PLS-SEM) estimation were implemented. The results showed that behavioural intention is significantly and positively influenced by effort expectancy and it is significantly and negatively influenced by facilitating conditions. Most of the respondents are not yet regular users of SRS, and the market penetration of front-end intelligent solutions in retail is considered as rather low.
JEL code: M10, M31, O14
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Factors of success. Attitude differences of one Hungarian and one Serbian team’s youth handball players
113-116Views:116Results of the Hungarian and the Serbian handball teams are similar on the international level (IHF rankings: Serbia 4. Hungary 5. IHF-10.03.2012.), however the general supposition is that the Serbian handball players are more successful and more acknowledged. This is confirmed by numerous Serbian internationals that play at high level in Hungary and other European countries and the results of the youth national teams. In this article we were searching for the influential factors behind the success of the Serbian team. While there are no considerable differences in physical performance and anthropometric parameters so we assume the main differences are in their relation and stance to coach and to training. In our study we support an explanation for the reasons of the differences in the results between two nations youth handball players with an analysis of the attitude to the head coach and players relation to work and physical training. Our sample was chosen from one Serbian (Crvenka) and one Hungarian (Komló) youth team. The measurement was completed with a standard survey according to Hagger et al. (2007) Passes questionnaire. The results show that the Serbian youth players have better relations with their head coach and have better stance for work and training, which might be an explanation for their better success.
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The analysis of costumer satisfaction in recreational tourism
57-61Views:192Due to increased health awareness and the growing amount of assistance to boost it, health tourism research has gained significance in our days. The present study focuses on the analysis of customer needs for recreational tourism and their habits; moreover, it interviews the guests of 15 Hungarian wellness hotels through a questionnaire survey. Next we attempt to explore the rate of guest satisfaction with healthpreservation services. The study presents the findings of this research activity until now, whereas the results of further data processing will be published in the future.
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Political risk effects and entry mode strategies of multinational corporations (MNCS) in Nigeria
Views:409Research on the political risk and entry mode of multinational companies (MNCs) has been one of the major subjects of interest in international business terrain, and the political risk factor has constitute a major basis for explaining whether exporting, licensing, franchising, or joint venture agreement (JVA) and Foreign direct investment seems to be appropriate. As such, the study examined the effect of political risk as it affects the entry mode strategies of selected multinational corporations in Nigeria as the economy of most developing economies has been characterized as being exposed to political instability and risk. The research adopted the survey technique with inference to the expo facto method and adopted questionnaire as an instrument through content and test re-test appraisal before data were analyzed through the IBM Statistical Package for the Social Sciences. The results from the analysis indicated that franchising remains a viable option of multinationals in Nigeria and the second hypothesis indicated that licensing significantly reduces the risk exposure of multinational corporations as the licensor have lesser liability in an unstable political economy of the licensee. Based on these findings companies are recommended to adopt appropriate entry strategies in line with governmental policies and economic situation before entering foreign markets.
JEL CODES: M1, M10 -
The role of sport infrastructure: use, preferences and needs
47-52Views:270Leisure and mass sports are very significant both socially and economically. Physical activities contribute to forming a healthier society. Skills and abilities developed by sport promote people’s well-being and directly improve their physical, mental and psychological performance this way producing better quality of life. The state of health of the workforce is a more and more frequent question in developed and developing economies but mostly in the western civilizations. Researches prove that those who are more active phisicly can perform better at their work and are more efficient in their jobs. They claim less sick leave benefit and their health insurance costs are lower, this way preserving the health of the workforce can be an investment in the future. If we want the population to live in a healthier way and do more sports only education and motivation are not enough, it is very important to provide the appropriate infrastructural background as well. People can have a wide range of choice provided by the local sports establishments and companies and the possibilities resulting from sport infrastructure investments. The effects of sport infrastructure investments and developements are many folded and long-therm, but it is worth approaching their benefits from different points of view. Researching this topic can contribute to better understanding of the society from the points of view of health care, economy and sociology. The aim of our work was to examine the sporting habits and sports consumption. In order to get to know the consumers we carried out a survey with 350 particiant with the help of an online questionnaire. When analyzing it I focused on the answers given by those who were active in sports, which was the 75% of total sample. In the analysis of the answers and relations between the questions and the different factors we used the SPSS Statistics program. Providing sport establishments and facilities and initiating such investments are highly important for each region. From the answers of the quesstionned we can learn what facilities are available for the consumers and what they miss most in the living area.
JEL code: L83
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