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• Krishna consciousness in Europe: The way farming communities became the focal points of marketing

  13-24

  Krisztina Bence-Kiss

  Orsolya Szigeti

  Views:

  237

  Krishna Consciousness is regarded as one of the most successful new religious movements in terms of marketing in the Western World. The aim of this research was to identify and analyze the marketing strategy the members of the Krishna-conscious community apply in Europe via content analyses, field research observations and in-depth interviews. The marketing mix of services marketing (7P) are often suggested to be applied by religious communities as well, however, this concept has boundaries due to the principles of the religions, which may not be altered for the sake of marketing. The research has shown that in Europe Krishna-conscious communities have overcome this problem by shifting the product from religion to a complex touristic product, which is realized in the form of farming communities, which have become an important rural tourist attraction in some countries. As the comparison of the websites of the different institutions has shown that rural and farming communities are the ones, which focus mainly on attracting people, who are not familiar with Krishna Consciousness yet, while the websites of the other institutions communicate mostly with devotees or people already interested in the religion or its certain aspect (cuisine, education), rural and farming communities were the institutions chosen to be analyzed more closely. The marketers of these tourist attractions are therefore free to make certain modifications in the marketing mix, as its focus is a tourist attraction, not the religion itself; while the transmission of knowledge about the religion happens in the touristic attractions only. Seven European farming communities of six different countries have participated in the research so far, which may be extended to further communities and continents on the future for a more thorough analysis.

• IMPACT OF CLIMATE CHANGE ON PEOPLES’ LIVELIHOOD AND LIVESTOCK PRODUCTION IN UGANDA

  Ivan Wafana

  Views:

  54

  Livestock sector in Uganda contributes significantly towards individual household income and food security and even though peoples’ dependance on livestock production for survival in Uganda is a reality, it’s also undeniable that livestock, which provides food and revenue on a worldwide scale, would be vulnerable to the direct or indirect consequences of climate change. Agriculture contributed 24.1% of the Uganda’s GDP in the financial year (FY) 2021–2022 and according to the Uganda bureau of standards (UBOS), agriculture employs over 70% of Uganda's working population. The purpose of this present study was to to evaluate the impact of climate change on peoples’ livelihood and livestock production in Uganda. Bibliometric analysis was the quantitative technique used for reviewing and describing published publications that assisted in evaluating academic works from secondary data obtained on digital databases in the context of this study. The VOS viewer software was used as a tool to perform the co-occurrence analysis, and then to realize the visualization of the impact of climate change on peoples’ livelihood and livestock production in Uganda using articles analysed on platform research with associated references from the Web of Science database. The visualisation highlighted topical areas that reflect the impacts of climate on peoples’ livelihood and livestock such as diseases, drought, coping strategies, greenhouse gases, drought, vulnerability, dry lands, mobility among pastoral communities, low productivity, reduced forage resources, elevated temperature extra all of which negatively affects the economic levels of individuals and the national income from livestock either directly or directly. Conclusively, interventions that are aimed at improving climate smartness in Uganda’s livestock farming communities may have significant food security and income benefits for different livelihoods.

   

  Keywords: climate, livestock animals, livelihood, income

• The importance of organic agriculture in tourism rural

  59-64

  Donatella Privitera

  Views:

  701

  Many farmers, in addition to normal farming activity, have already turned to agritourism as a source of additional farm income and opportunities. There are numerous benefits from the development of agritourism: it may strengthen local economy, create job opportunities and new businesses; develop and promote training and certification programs to introduce young people to agriculture and environment. Agritourism helps preserve rural lifestyles and landscape and also offers the opportunity to provide "sustainable" or "green" tourism. Organic agriculture is a cultural evolution that finds its origins in a environmentalist culture. Furthermore the focus on these products is due to demand on healthy foods with high quality standard limiting chemical substances usage. It’s clear the link of the organic agriculture with agritourism and tourism services. They have a considerable role in the future development of rural areas. The purpose of this paper was to identify and examine those factors that have helped rural communities successfully develop agritourism, in particular organic agritourism and its entrepreneurship opportunities. Several focus groups were conducted with local business persons and leaders about a applicative case of South Italy area.