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• Consumer willingness to pay a premium for a functional food in Ghana

  51-59

  Farida Badu-Gyan

  Victor Owusu

  Views:

  197

  Interest in functional foods has been growing in sub-Saharan Africa due to consumer concerns with diet and nutrition. This paper analyses consumer awareness, perceptions and effects of the determinants of consumer willingness to pay (WTP) a premium for Moringa bread in Ghana. An ordered probit model is employed. The empirical results indicate that consumer knowledge of the nutritional and health benefits of Moringa bread is what matters most to consumers in respect of their WTP a higher premium for the product. Consumers with knowledge on Moringa products are more willing to pay above 50% price premiums for Moringa bread. Fruitful policy recommendations are made in the paper.

  JEL code: D12

• Assessing the financial viability of the floricultural industry in Ghana

  119-126

  Emmanuel Donkor

  Enoch Owusu-Sekyere

  Victor Owusu

  Samira Saadu

  Jacqueline Baidoo

  Hennor Avame Yaw

  Djamson Eric Kwesi

  Felix Owusu Serbeh

  Views:

  164

  This study determines the financial viability of the floricultural industry in Ghana using both discounting and non-discounting investment appraisal methods. The feasibility analysis suggests that large-scale floricultural firms are more profitable particularly with the production of cut flowers. However, investors with limited capital can venture into small-scale production specifically cut flowers. The conclusion is that the floriculture industry is financially viable therefore investors are encouraged to expend their resources in the industry. We recommend that the government and stakeholders need to create institutional support to enable the already established firms to further develop and attract new investors in the sector.

  JEL. Code: Q13