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• New business strategies of football clubs

  67-73

  Krisztina András

  Zsolt Havran

  Views:

  836

  The study investigates new strategies of football clubs in function of last few years’ trends in European football leagues. There were many changes in international professional football during the last 10-15 years that had significant effect on the success of certain clubs. We show empirical evidences about these effects based on data about revenues, transfer balance, financial and sport successes. We focus on Western European leagues and classify clubs based on their business and sport strategies.

• CHANGE LEADERSHIP IN PROFESSIONAL SPORT– BASED ON INTERNATIONAL AND NATIONAL EXEMPLES

  Krisztina András

  Tünde Máté

  Views:

  33

  Accelerated and turbulent changes – partly driven by external operating environment – are determining day-to-day operations and operational decisions of organizations. They need to be able to respond appropriately, in line with their strategy, yet proactively, in order to maintain competitiveness and future prospects. This is also the case in the world of sport. Our focus is on professional sport – on a domestic sport federation and on one of the most successful clubs in Hungary. The study attempts to adapt the change management theory to professional sport to make it strategic and proactive by creating adapted basis for change management rather than change. Primary and secondary sources were processed using qualitative methods. We investigated three areas of change management / leadership: financial strategy, organization of international sport events and facility management. We conclude that change leadership can be identified in practices of the sports organizations studied, and the theoretical framework can be adapted and applied.

• Changing of the broadcasting rights in connection with the Winter Olympic Game in Sochi

  99-103

  Ferenc Várhegyi

  Krisztina András

  Views:

  200

  The authors examine how the broadcasting rights have changed relating to the International Olympic Committee’s (IOC) changed media politics in the case of to the Winter Olympic Games in 2014. They present the market of the broadcasting rights and the changing of the incomes of the media rights fees. They are also examining the target of the IOC relating to the television market and exploring how it might impact the life of the broadcasting and public service media.