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• Changing of the broadcasting rights in connection with the Winter Olympic Game in Sochi

  99-103

  Ferenc Várhegyi

  Krisztina András

  Views:

  136

  The authors examine how the broadcasting rights have changed relating to the International Olympic Committee’s (IOC) changed media politics in the case of to the Winter Olympic Games in 2014. They present the market of the broadcasting rights and the changing of the incomes of the media rights fees. They are also examining the target of the IOC relating to the television market and exploring how it might impact the life of the broadcasting and public service media.

• New business strategies of football clubs

  67-73

  Krisztina András

  Zsolt Havran

  Views:

  543

  The study investigates new strategies of football clubs in function of last few years’ trends in European football leagues. There were many changes in international professional football during the last 10-15 years that had significant effect on the success of certain clubs. We show empirical evidences about these effects based on data about revenues, transfer balance, financial and sport successes. We focus on Western European leagues and classify clubs based on their business and sport strategies.