VANKA, Gajo. Corporate branding effects on consumer purchase preferences in Serbian telecom market. Applied Studies in Agribusiness and Commerce, [S. l.], v. 5, n. 1-2, p. 91–104, 2011. DOI: 10.19041/APSTRACT/2011/1-2/11. Disponível em: https://ojs.lib.unideb.hu/apstract/article/view/7696.. Acesso em: 6 may. 2024.