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Analyzing the Competitiveness of Balmazujvaros on the Basis of a SWOT-Analysis, Emphasizing Tourism
Published May 4, 2004
262-271

My study examined the competitiveness of Balmazujvaros, in regard to tourism. The town is situated in the Northern Great Plain region, in Hajdu-Bihar county, 22 km from Debrecen, together with Egyek, Hortobagy and Tiszacsege joined the statistical subregion of Balmazujvaros. Comparing with the neighbouring settlements, it has similar geographic...al features and posesses thermal water that was determined to be medicinal, which is a feature of the region. Balmazujvaros as a typical country town as it has a dominant agricultural character. It gained town status in 1989. Part of the town is situated in the National Park of Hortobagy.
The first part of my study is to determine the number of rival settlements from the viewpoint of tourism. I will analyze the results of a questionnaire given to tourists in Balmazujvaros between June 15 August 31 2003, and introduce the primary results. The SWOT analysis will show the primary and secondary information and the examination of the results.
If we take into account the strengths, weaknesses, opportunities and threats of this town, we can make the following conclusion: tourism is an opportunity with a well-developed infrastructure, a third sector, subsidies and improved local interest. A sound and well-defined marketing strategy is essential for Balmazujvaros, in order to overwhelm its strong rivals

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46
163
A study of product strategy priorities at the small enterprises of the North-Alföld Region
Published June 5, 2009
55-64

Through a non-representative sample of the small enterprises of the North-Alföld Region, this paper studies the product strategic priorities enabling us to make a detailed typology of small
enterprises. According to the relevant technical literature, the types of small enterprises have typical strategic priorities. Obviously, each group can... be characterised with certain strategic
priorities, which are sharply distinct from each other. These priority features are shown in the form of characteristic features in the enterprise’s marketing activities, market behaviour (product policy, innovation attitude, technology, price policy). This paper studies the enterprises of the sample through the role of production technology, material quality, low price and branding endeavours affecting product positioning.

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38
92
Price Risk Management by Futures Markets and Public Warehousing
Published October 11, 2006
58-65

The principal achievement of this paper is the combinative use of two market institutions: public warehousing and commodity exchange and how their joint application is beneficial for the players on the grain market. Based on a theoretical foundation, a calculation model was developed in order to assist short and long-term marketing decisions. I...t allows all the three participants of the market: producers, consumers and traders, to use this model in order to establish their own business strategy. The model can be used to analyse factors influencing the establishment of price; therefore, it can be also used for policy-making decisions.

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42
64
Characteristics of Corn Seed Sales in Hungary
Published May 11, 2003
78-81

As seen on the above tables we can acknowledge the fact that the Hungarian corn seed market is very unique and, because of its size, indispensable for all multinational breeder companies. We can also assume that the main places in the market are taken by big companies as Pioneer, with its unbreakable first place, followed closely by Syngenta Se...eds and the fusionized Monsanto. Although the Hungarian breeders’ hibrids perform on field tests and trials similarly or better than other varieties developed by the above mentioned companies, we can’t find them even near to those leading few given mostly by Pioneer, Syngenta and Monsanto hibrids. This fact leaves us with a conclusion that the Hungarian companies should change the strategy of their marketing procedures to increase sales.Thus, they need better technology to keep up with their competitors, more advertisement, other marketing „hints”, which can only be fulfilled with a big economical background, unfortunately not yet available for our breeders.

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39
110
The Possibilities of Futures and Option Hedge in Price Risk Management for GrainProduction
Published November 26, 2003
72-80

The greataest risk tograin production is fluctuation in market prices, which is over 50% over the course of a year; and year by year, as well. There are real market circumstances in the grain market, instead of state guaranteed fix prices, which was the norm under the former political system.
According to the general opinion of producers, lo...sses come from their defencelessness against buyers. The real situation is that price risk can be managed by suitable market strategy, and loss production can be avoided.
Hungary has a futures market (which is organized according to the CBOT system) in the grain sector, which is an unique institute in Europe. This organisation is suitable for hedge businesses and it has convenient technical and institutional background.
There are two possibilities to make hedge business. One of them is the short hedge with futures contract when the producer sells his product for long term if an acceptable profit is included in market price. In this case seller can protect himself against low market prices.
This technique can be considered as professional for price risk management, but possibly has financial cost because of the weak financial situation of Hungarian producers this solution seems expensive for them.
There is an other possibility in the Commodity Exchange for manage price risk, that is the option technique. This solution is suitable for insure prices as well, and has an other additional advantage, namely: there is no financial costs in this case.

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49
149
The effects of joining The European Union in the area of tourism within health tourism in Hungary
Published September 2, 2009
169-177

The occasion of Hungary joining to the European Union caused difficult tasks and questions for tourism in Hungary. Tourism sector must have been prepared for joining to European  Union, which means developing a well-functioning and future planning strategy. It has to improve taking parts our tourism into international market without signif...icant deficit. The main aim is achieving the sustainable tourism by approach marketing and environmentally sound of way that is able to become competitive.
My aim is to analyze by numerous indexes what are the effects of joining Hungary to the European Union in tourism sector. However the results need to extend survey into many years. It is very important to reach long-term economic results and development, next to it has to be suitable impacts for social and natural environment, quality of life and developing health tourism as well.
To sum up we can establish extension of European Union area has improved diversity of tourism destination and goods, accessibility of natural and cultural features. 

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86
Consumption tendencies of foods of animal origin in Hungary
Published September 2, 2009
7-17

One of the most important indices of the population's food consumption are the quantities of the consumed foods expressed in a natural measure. In the course of my examination from the 1980 years I examined how our dietary habits changed. I was able to demonstrate it by the time series examination well, in which years and in a what kind of meas...ure these consumer changes occurred. The trend analysis was in it onto my help, that let me be allowed to depict his beat as the changes of the food consumption visual.
In his totality the Hungarian population nutritional and from his consumer customs we may relate that the present nourishment increases it unambiguous the diet pendant the risk of illnesses, furthers their development, aggravates their effect, and contributes to the population's adverse health conditions powerful.
It was over in some years, in a decade on a unfortunate manner, we lost the natural instinct of the selection of the food in a considerable part. Our diet fundamental the narrower and the customs of wider environment, his rules, the social values, beliefs define it. Because of this to feed it is necessary to study it.
The changed and the health-conscious nourishment would be  important for him herding back into a upturned dietary habit correct bed with a wide circle recognizing him with the population, his role could be big for the healthy, or functional foods. The nourishment gives his pleasure likewise while we take over healthy foods.
The recognition of the changes of the demand and accompanying him with attention could be the domestic food producers' fundamental interests. The consumer types and the market segments should be mapped, that they suitable marketing a strategy can be aimed at it, and into the direction of the healthy nutrition to push away, and would be need onto an efficient informative campaign, onto an advertisement message formulated well, onto the making aware of this, that let the advertisement supply an educational function in one. 

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