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• Internet Browsing Habits and Domain Choice Preferences of Economic Agricultural Engineers

  134-137

  Tamás Dövényi-Nagy

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  The findings below are based on a questionnaire survey carried out in order to establish an internet-based service at the Center of Agricultural Sciences of Debrecen University:
  • The typical target group of the service in the short run with a weekly average of 5.9 hours on the web is more active than that for average Hungarian, adult Internet users.
  • A professional webportal with a searchable database, primarily incorporating an archive of organized agricultural news, articles, publications, fits well into the internet habits of the target group, which mainly consists of keyword-based information searces and browsing of the latest news.
  • The group prefers a short, easily recognizable domain name that refers to agriculture. Accents and foreign sounding words are not taken into account during selection.
  • As result of the choice from 43 eligible domains, the order would be the following: agrarunio, agroland, farmvilag, infoagro, farmland.
  • The names of magyargazda.hu, agrotrend.hu, agromester.hu, agronomus.hu are acceptable from the individual ideas.