Search
Search Results
-
Organic soybean production in Hungary
45-52Views:139Organic soy production, particularly for feedstuff in organic animal husbandry, is needed in Hungary and the EU regions. Soybean producing crop area in Hungary has increased in the last years, however, the agroecological potential would allow for a larger soybean production area. This study presents the soybean market in Hungary, and the role of soybeans in protein supply in food and feed, summarising the critical elements of organic soybean production from variety selection to marketing. During the field research, the effects of the agronomical environment on yield potential factors were examined. We aimed to determine how different row spacing and tillage systems affect organic soybean yields of different varieties, with particular attention to the dry region, and determine the specific methods and varieties of soybean that favour these areas. We found that the tillage (plough/grubber), the spacing (wide/narrow), and the variety effects were all significant on morphological variables. The most remarkable difference was seen in plant height and the number of pods per plant, while the number of nodes was also highly impacted by tillage treatment and variety. The nutrition variables were significantly different, mainly as an effect of tillage and spacing interaction with significantly different plant responses of varieties.
-
New and innovative consumer demands and expectations on the Hungarian food market
485-499Views:41Food and eating have always encompassed more than the simple intake of nutrients; therefore, when thinking about food consumption, we need to examine several groups of influencing factors whose correlations from the aspect of the consumer are described by a complicated matrix. This paper focuses on the selection of signs indicating new and innovative consumer behaviours, and on the megatrends that are the driving forces of transitions and that lead to the consequences of strikingly reconsidered consumer decisions nowadays. The authors stress that there are qualitative and structural changes in food consumption in Hungary, with an increasing quantity of differentiated consumer demands appearing, a few of them influencing our everyday decisions even at
the concept level. The findings of primary research originated from a personal questionnaire survey consisting of 2001 respondents, in which we also focused on the attitude towards eating and media consumption related to gastronomy.
This paper is an introduction to the market segments detectable in the present Hungarian population aged 15–74 in the topics concerned. -
Strategic Steps in the Sheep and Goat Branches
61-68Views:122The balance of the sheep and goat branches can be summarised as follows:
If the increase in stock size, specific yields, genetic improvement and modernisation are not realised, several thousand shepherds will lose their jobs and possibilities to work, and their families will lose their only source of livelihood.
Several hundred hectares of grassland will become weedy and the costs of crop protection will increase in these regions. Pollen pollution, the number of allergic ailments and medical costs will increase, mentioning only the main disadvantages. Its financial requirement is nearly equal to the one required for development without any essential compensation or production.
In order to develop a competitive branch, a subsidisation of 10-20 billion HUF is needed until the accession of Hungary to the EU, depending on the scale and progressivity of development. The subsidisation and realisation of the strategic steps would result in:
– the establishment of a registered livestock with 1.5 million ewes, which would ensure better market position for the branch in the EU (5%),
– the establishment of a competitive and marketable branch with a production value of 15-25 billion HUF, calculated using the present price level (after accession, the branch would be self-operating and profitable, with the 6-8 billion HUF/year normative subsidisation by the EU),
– the establishment of a genetic potential which would ensure our participation in profitable international breeding animal market, which provides extra profit,
– the establishment of a sheep husbandry with better genetic potential and phenotypic performance, producing a quality of international level,
– the maintenance of the workplace of more than 10.000 people (saving 3-5 billion HUF/year of the budget),
– the maintenance of the condition of growing areas of grasslands with their advantages (crop protection and public health) whose financial effect is considerable. -
The parameters of homemade jams after storage
39-42Views:136Nowadays producing jams is considered a traditional way of plum processing in Hungary. Plum jams without added sugar can be stored
This research aimed to analytically determine which quality parameters of the jams and to what extent they change during storage. Furthermore, this study intended to find out whether a concious consumer can presume any difference between varieties or the year of harvest, or wheather a one-time customer should suspect differences in quality parameters of the different products. This study focused on those differences or alterations in the parameters that occur in the jams made from several different plum varieties produced in different years.
I analyzed the classic chemical parameters (dry matter content and ash content) and physiologically important nutritional components (phenolic and flavonoids antioxidants and vitamin C). In this research I used jams which were produced from 6 varieties grown in 2009 (President, Tophit, Bluefre, Elena, Presenta, Stanley), 4 varieties from 2010 (President, Bluefre, Elena, Presenta) and 6 varieties from 2011 (President, Tophit, Bluefre, Elena, Presenta, Stanley). Jams were produced with traditional technology in cauldrons without added sugar. Jars were placed into a relatively dark and cool place and were stored there until the analysis.
Having regard to the results, when consumers choose between the different products they also choose quality since the processed plum variety, and the year of production/processing determine the nutritional value of the specific product. This could be used for market positioning and promotion of the product, however further research is needed to gain more information from the differences that derive from the varieties, year of harvest or other factors. This way fruit and jam producers could turn these informations into market advantage.
-
Weed control with herbicide incorporation in sunflower
73-76Views:151During the last decade certificate registration of 13 active ingedients were removed by European Union from sunflower herbicide market, including the basis for the incorporating technology, the trifluralin active ingredient as well. Its relative, the benfluralin active ingredient, which include the Balan 600 WDG herbicide product in sunflower, will be sold again from 2015 spring in Hungarian pesticide market. It has a broad-spectrum and lond residue besides it has very high level selectivity on sunflower. It has very good effect against annual monocotweeds such as common barnyadgrass, foxtail species, large crabgrass and wild proso millet, dicotyledonous weeds such as common lambsquarters,and redroot pigweed. It has significant side-effect against common ragweed, black nightshade, wild buckweed and prostrate knotweed. The long effect residue provide the weed-free til harvest. Benfluralin is totally selective on sunflower, as no colouring, any deformation or growth inhibition was not observed during the entire growing season. It should be sprayed 3-4 days before sowing within 1 hour and to be incorporated into the soil in 4-6 cm depth with tillage equipment. It can be used in tank mix with fluorochloridon in incorporated technology against annual dicotyledonous weeds. After the Balan incorporation can be used postemergence timing imazamox and tribenuron-metil active substances against hard kill and deeply germinating weeds. The products can not be used in tank mix with bacterial products.
-
Characteristics of Corn Seed Sales in Hungary
78-81Views:80As seen on the above tables we can acknowledge the fact that the Hungarian corn seed market is very unique and, because of its size, indispensable for all multinational breeder companies. We can also assume that the main places in the market are taken by big companies as Pioneer, with its unbreakable first place, followed closely by Syngenta Seeds and the fusionized Monsanto. Although the Hungarian breeders’ hibrids perform on field tests and trials similarly or better than other varieties developed by the above mentioned companies, we can’t find them even near to those leading few given mostly by Pioneer, Syngenta and Monsanto hibrids. This fact leaves us with a conclusion that the Hungarian companies should change the strategy of their marketing procedures to increase sales.Thus, they need better technology to keep up with their competitors, more advertisement, other marketing „hints”, which can only be fulfilled with a big economical background, unfortunately not yet available for our breeders.
-
Complex problem analysis of the Hungarian milk product chain
43-47Views:90Hungarian dairy sector went through significant changes in past two decades. The most significant changes were caused by our accession to the European Union. In Hungary milk production remarkably declined after EU accession. The size of our dairy herd has been practically reducing since the political transformation, but increasing yields per cow could compensate it in some way and for some time. However, in recent years, increasing yield per cow came to a stop and in parallel, the number of cows declined further and faster. Low prices, high production costs and tightening quality requirements ousted several producers from the market in past years. Feeding cost represents the highest rate in cost structure of production, but animal health expenditures and various losses are also significant. There are undeniably competitive disadvantages in the level of organisation and labour productivity; however competitiveness already depends on cost effectiveness in the medium run. In Hungary concentration of the dairies is relatively strong in spite of the relative high number of corporations. The dairies compete with each other and with the export market for the raw material and the better exploitation of their capacities. Applied technology of the Hungarian dairies lags behind the Western-European competitors’; in addition they have handicaps in efficiency and product innovation. Presence of chain of stores being dominant in sale of milk products does also not favour in all respects to the position of the dairies. The aforementioned retail chains are namely consumer-centric, engage in price follower conduct and weaken the position of the dairies with their private label products. As a result of increasing import of milk and milk products Hungary became a net importer in recent years. Today, disposable income still essentially determines the consumption habits of price-sensitive consumers. Loyalty for Hungarian products is not typical, consumers are open for import products being preferred by retail chains. In addition Hungarian milk and milk product consumption is about half of the Union average and it is far behind the level being necessary for healthy eating. In Hungary lack of competitiveness and vertical integration relationships and backwardness are revealing among the dairy farmers and the dairies, while chain of stores are in unprecedented “monopolistic situation”; the whole sector can be characterised by defencelessness.
-
The Valuation System of the National Land Fund
317-323Views:79The aim of establishing a National Land Fund was to realise the rational management of land property belonging to the Hungarian State, to assist in the realisation of estate political directives, and also to support the development of a modern property structure based on family farms. During this 3 years operation the National Land Fund has become the major player of the Hungarian land market. It has arranged land trades totaling 15,000 hectares, which makes 50% of total related turnover. The NLF created the reason for the existence of land as credit security with the provision of security of mortgage credits. National Land Fund has written co-operation contracts with 11 commercial banks in order to provide long-term agricultural mortgage with the background of land security. NLF has issued almost 1,000 conditional declarations of land purchase to the banks, helping the credit system of agricultural companies.
The valuation system „TÉR” created by the National Land Fund, is a many-sided, flexible system adjusted to Hungarian conditions. This evaluation system can determine the value of land in a reliable way. NLF built further controls into the process with the co-operation of independent revisers providing real determination of land value. -
Influence of collective wine marketing on hungarian wine sector
37-41Views:86Nowadays, the importance of marketing is increasingly obvious. The number of those who apply those possibilities and methods provided by the marketing with which more efficient operation and higher amount of profit can be obtained is increasing. Special marketing fields have appeared that make the marketing characteristics of the single trades, product groups and industrial branches are widely known and utilized. During the more than 10 years following the changes of regime, the Hungarian wine market underwent a huge change. It is obvious, that this process has not stopped, and further market rearrangements may be claimed. The product and price policies have changed. Out of the marketing mix elements, mostly the marketing communication has changed, and the costumer has come to the centre. This marketing approach resulted in the formation of the newly established Hungarian Wine Marketing Public Benefit Company. The common marketing activity of the organization should have positive impacts on the industrial branch, although its efficient operation still has hindrances
-
Population date of Great Cormorant at the area of the Hortobágy Fish Farm Co.
51-54Views:223Hungary’s great cormorant stock did not use to be a considerable one before the 1980s. After that, their number has been rising significantly. The size of the stock now is rather stagnating or slightly growing. The presence of cormorants has been significant around ponds of the Hortobágy Fish Farm in the past few years. Due to considerable fish consumption of cormorants it is essential to know which and what kinds of units of the ponds (spawning, supply, and market) are preferred by the birds in order to see to adequate protection. The aim of our research was to discover any differences in the number of cormorants present at particular units of the fishpond system and certain ponds of equal kinds within them.
Our observations were in line with the methods used in ornithological researches. The experiment took place between April and October 2012 on a monthly basis. According to the results we found relevant differences in the number of cormorants based on the seasons and months as well. This fact was supported by statistical data. During the autumn and winter birds prefer supply and market purpose ponds while their presence here is vanishing during the summer. Relevant presence of cormorants around the area of the Old Fishponds (70 to 200 specimens) might be due to lack of disturbance and large sizes of the ponds.
Our research has great scientific relevance since it is vital to be aware of the preferred periods and areas in order to maintain effective protection; this way alerting activities can be applied in a more harmonized way. By keeping our research up as a monitoring activity, we will be able to receive more precise data later on.
-
Effect of facility location on haulage efficiency
204-209Views:76In the 21st century, every economic sector must use the chances of evolution, technical and technological acquisitions, due to the level of competitiveness on the market. Such a sector as agriculture, where technology and the ideology of production are changing and adapting very slow to global expectations, by taking maximum advantage of opportunities, is a more central question. The greatest problems of Hungarian agriculture’s competitiveness are that this sector is very weak in capital and production costs make producers uncompetitive on the market. We can remedy this situation by using sources logically, purposefully and system approached. Logistics can provide the most useful assistance in such efforts.
In agricultural logistics, there is a great deal of uncovered territory. The aim is to transplant methods that are working correctly in other sectors into the agricultural sector, while maintaining development. One of the most important areas is transport logistics and material movement. Methods of analyzing and planning transportation and material movement found in professional literature do not take into account the specific needs of agricultural production. My aim is to examine the effect of facility location in the running of an enterprise. Through the results, I make suggestions for modifying the currently used logistic method and suggest further methods of examination. The effect of agro-specific needs must be examined in carrying out innovations and making logistical planning methods reliable. -
Changes in the Hungarian law and in the classification system regarding to ’people living with disabilities’ between 2008 and 2013
43-55Views:113Nowadays employment is a hot topic in Hungary. The rate of inactive people on the labour market is very high. Many kinds of supplies are provided by the State for example for the group “people living with disabilities”. It is very difficult to provide job for these people after their rehabilitation. Statistical figures show, that the highest ratio of “people living with disabilities” can be found in the North Great Plain Region of Hungary (30 per cent of the total number of “people living with disabilities”).
The employment of these people means extra costs for enterprises. At the same time the complete accessibility of workplaces is still not realized in many cases in Hungary yet. Currently only a few enterprises are specialized to employ people living with disabilities in the North Great Plain Region. Unfortunately most of the enterprises don’t want to employ them. New workplaces for these people should be created by the utilisation of European Union and national available sources in order to integrate them into the job’s world in long run. I represent the changes in the law and in the classification system in this area.
-
Connections between land usage, property structure and agricultural enterprises in Hungary
31-34Views:83The last decade of Hungarian agriculture was marked and changes which affected all parts of agricultural production. This process resulted in a new ownership and organisation structure. The paper presents the effects of the changes in ownership on land use and the various enterprise forms and intends to outline the main tendencies. In general, it can be stated that the role of agriculture in GDP production and employment is decreasing in Hungary, but according to concurrent opinions of experts, agriculture still has and will have a major role in income production and the ease of social tensions in rural areas in the future as well. Hungary’s accession to the European Union provides new chances and new prospects for Hungarian agriculture and rural areas. Hungarian agriculture became a part of the internal market which includes about 450 million people. The safety of marketing became stronger, the rate of financial support is increasing and the income of growers will increase in the future. This process implies more obligations and the keeping of strict regulations. Competition inside the internal market is intensifying, competitiveness will be more important while the chances of development and investment of the growers and the feasibility of more effective land use are increasing. After the accession, integration into the directives formulated in the CAP and the packages of measures accepted in it is framework have growing importance.
These directives encourage farm-reallocation, namely the rational estate concentration. In general, it can be stated that rational estate concentration, and more effective land use as a consequence, will increase the efficiency of agricultural production. -
Education and language teaching in the light of recent social and economic needs
23-29Views:66This paper attempts to describe several general educational potentials that are assumed to facilitate adequate pedagogical response to the recent economic and social paradigm shifts that have resulted in marked changes in the requirements for the labour force on the global job market.
The article describes the most powerful pedagogical trends of the 20th century, selectively concentrating on the assessment of their contribution to and share in the preparation of the inevitably forthcoming paradigm shift in education.
Topic related issues of language teaching in an academic setting are then discussed, focusing particularily on English for Specific Purposes, followed by a more thorough analysis of the major types of ESP syllabi. This analysis attempts to identify those properties that empower ESP teaching to give a more sophisticated answer (as compared to general language teaching) to issues raised by the appearance of new trends and needs in the
global job market.
The paper offers conclusions for consideration as to the responsibility of language teachers and strategy makers in higher education, acting in an intercultural environment. -
E-business in Hungarian Tourism
81-86Views:86Thanks to communication tools, globalization is spreading wordwide. For this reason, it is crucial to protect and strengthen our feature. On the one hand, we are repetitive joining the uniting world of economics, on the other hand, it is our responsibility to preserve our national characteristics with conscious politics.
Responding tardy to the touristic demands of the information society without risking the loss of our competitiveness market is highly dangerous at the current situation of the touristic, as the Hungarian Economic Development Program sets down. Unless we develop a strategy that realized radical changes in the next 4-5 years, Hungary can find itself in a disadvantageous situation regarding the touristic market of the 21st century. -
Connections between the residential circumstances and the roma segregation processes in the outskirts of Hajdúböszörmény in the light of empirical examinations
187-193Views:85In addition to the processing of the available special literature, this study aims to provide an accurate view of the segregation processes in Hajdúböszörmény, as well as their effect on the real estate market by interviewing roma people living in Hajdúböszörmény and by getting to know the opinions of the affected professionals and decisionmakers working at the local authorities.
-
Energy forests or vineyards?
237-240Views:67This paper primarily aims at giving an introduction to an alternative opportunity for vineyards owners many of whom have come to a
decision about elimination of their vineyards. The paper is focusing on the Mátra wine-region as a study area, which is the largest mountain
wine region in Hungary where more than one third of supported clearing of vineyards have been implemented in the last few years. The
abandoning of vineyards is explicable in more than one way such as very small average size of land or the increasing mean age of owners
etc. The fundamental reason is the chronic doubtfulness of the grape and wine market and the low level of overall profitability of production.
Grape production has a long tradition in this region, thus the disappearance of vineyards caused serious problems in land use through the
absolute lack of plans for the future. The popularity of biomass production in the press and the biofuel resultant from vine stocks raise
interest for short rotation forestry within a group of farmers. Short rotation forestry offers a new chance for some farmers to cut oneself adrift
from the harmful effects of the market of agricultural products. -
Relationships of Fruit Production and Regional Development in the Northern Great Plain Region
181-187Views:87The role of retaining population in agriculture is stronger and more significant in the long run in the North Great Plain Region compared to other regions. The region has a significant processing industry along with a good basis for producing raw materials, developed food processing capicity and high quality agricultural products typical of the region. The GDP in agriculture, forestry and game management is somewhat higher than the national average.
Variety is of cardinal importance when establishing the quality of horticultural products and determining the product value. The Hungarian breeding results of apple, quince, apricot, cherry, raspberry, red and black currant are promising.
The regulation system of EU the vegetable and fruit market is based on Retail Cooperatives Producers. With the establishment of national vegetable- and fruit production and retail organizations, the market regulation, production and quality development issues of the sector can be handled and solved. Reaching EU standards in fruit production can only be achieved with up-to-date plantation systems and breed selection. A key issue in development is establishing the required financial resources for investments and updating production. In order to reach these standards, significant state subsidies and good credit conditions are needed. By solving these tasks, the sector is expected to become self-financed without government help.
The pursuit of safer production, improving quality and increasing yields require the establishment of up-to-date irrigation systems. The improvement of family farms, motivating land concentration is necessary for increasing average size of plants. Establishing the above mentioned conditions is important since the vegetable-fruit sector is of great significance in the employment of rurally based population, improving their living conditions and executing rural development programs. -
Problem analysis of health tourism sector
27-31Views:115On the basis of experts health tourism is one of the most dynamically developing sectors within tourism. The outstanding role of the sector is partly owing to increasing health consciousness and partly to aging society – beside numerous other factors. But health tourism in Hungary is hit by several problems in spite of the fact that recently particular attention is paid to this sector. It can be mentioned as a difficulty that supply of education system is not in conformity with market demands, thus fresh supply of experts is not appropriate. As a world trend, classic position of thermal baths based on natural curative factors is getting to be displaced by adventure baths, which is unfavourable for health tourism. Notwithstanding that Hungary is in a distinguished place on a world scale as regards tourist arrivals, yet we are only in a mid-filed position relating to industrial revenues. Suppliers of this sector do not pay enough attention to disabled persons. The established TDM Organisations have to cope with numerous challenges. Nevertheless experts agree that high support of health tourism can be suggested despite to problems, market risks and significant international competition. However, this support has to be more aimed than before and has to be rather founded on world trends.
-
The significance of ecolabels in tourism
118-124Views:86More than one hundred types of ecolabels have been introduced worldwide since the 1980s. These voluntary certifications may play a prominent role in achieving sustainable tourism as, on the one hand, they may encourage companies to behave responsibly, and on the other, they may contribute to increasing tourists’ awareness in their choice. Considering that there are many small and medium-sized companies working on the tourism market, developing voluntary certification systems is highly encouraged in the member states of the European Union.
At the same time, there are significant differences among the various ecolabels concerning their content, qualitative criteria, and requirements, which makes it difficult for them to gain acceptance on the tourism market. It is worth mentioning that the sets of criteria belonging to the ecolabels usually do not involve indicators related to the social and cultural impacts of tourism.
In my paper I review the main characteristics of voluntary certifications with special emphasis on the players in tourism ecolabels, furthermore I discuss their advantages and some of the arising problems as well. -
Developing vegetable and fruit marketability potentials in Hajdu-Bihar county in terms of Hungary’s EU accession
60-69Views:79prearrangement, Hungary will be ready to join the EU by the 1st of January 2003. In the course of negotiations, the Government places special emphasis on agriculture, because Hungary is an agrarian country. Agricultural production is an important economic factor in Hungary: larger a factor in its economic structure than in those of the present EU member-states. In order to preserve competitiveness, Hungarian farmers and its
processing industry require information on the EU's CAP and other market influences.
In Hajdú-Bihar county the quality of agricultural products fall behind the standards of the European Union. There is no real solidarity among farmers, so they are left alone and are unable to meet higher, those standards, which were introduced by the structural changes of the market. Unfortunately, there is only one fruit and vegetable marketing organization (PO) in the county, although its necessity and effectiveness has been proved several times.
Within the framework of Rural Development, agricultural marketing is vital, because together with the local FVM institutes, it can help the farmers by providing consultation, information, and by marketing their products. Since fruit and vegetable growing has a considerable history in Hajdú-Bihar county, marketing activities can be effective in assisting both the farmers and the processing industry in preparation for EU integration. -
The Examination of the Effects of Value Modifying Factors on Dairy Farms
36-40Views:64We wish to present a method to quantify the value modifying effects when comparing animal farms. To achieve our objective, multi-variable statistical methods were needed. We used a principal component analysis to originate three separate principal components from nine variables that determine the value of farms. A cluster analysis was carried out in order to classify farms as poor, average and excellent. The question may arise as to which principal components and which variables determine this classification.
After pointing out the significance of variables and principal components in determining the quality of farms, we analysed the relationships between principal components and market prices. Some farms did not show the expected results by the discriminant analysis, so we supposed that the third principal component plays a great role in calculating prices. To prove this supposition, we applied the logistic regression method. This method shows how great a role the principal components play in classifying farms on the basis of price categories. -
Comparison of the geranium (Pelargonium) pathological results of 2016-2017
123-125Views:108The research was carried out in a Gyenes Flower gardening between 2016 and 2017 in Kecskemét. The gardening was founded in 1978. Initially, the main plants were gerbera (Gerbera) and yucca (Yucca), later replaced by the geranium (Pelargonium) cultivation as a result of market demand. In horticulture, there are about than 80 variety geranium of the standing, running, semi-trailer types and English gnawing. The Pelargonium had different sizes and colors. The study was set up in 1,000–1,000 pieces of geraniums each year. The following pathogens have damaged the geranium stock: Botrytis cinerea, Pythium debaryanum, with a rare occurrence of Alternaria porri, Phytophthora cryptogea. The greatest destruction was caused by botrytis (Botrytis cinerea). In the first experimental year, 42% of the 1,000 geraniums tested were infected with fungal diseases (30% B. cinerea, 8% P. debaryanum, 4% other fungi). In 2017, fungal infections were detected on 380 geraniums in the 1,000 tested geraniums (290 Botrytis cinerea, 70 Pythium and 20 other fungal diseases). In addition to the use of fungicides, we increased the spatial position of geraniums, early irrigation and frequent ventilation to ensure successful control. By 2017, we were able to reduce the damage caused by pathogens by 4 percent.
-
Effect of Irrigation on the Yield and Quantity of Potato Varieties
53-61Views:86In Hungary, the growing area of potato area dropped dramatically in the last few decades. Additionally not only are we lagging behind Western European countries as regards yields, but the competitiveness of production is further decreased by the great alternation in yields from year to year, unpredictable market conditions, poor consumption habits and, often the lack of quality products.
The experiment was carried out at the experimental site of the University of Debrecen, Farm and Regional Research Institute, at Látókép. In our experiment, we examined the yield and some quality parameters of 9 medium-early varieties in large parcels. Of the examined varieties, 3 are of Dutch, and 6 are of Hungarian breeding.
The experiment was set up in 2003 and 2004, in two years of significantly different precipitation, on 50 m2 parcels on calcareous chernozem soil after winter wheat as a forecrop in both years. The 9 varieties were examined in 4 repetitions in randomized blocks, from which two repetitions were irrigated, and two were non-irrigated.
We examined the yields of the varieties, the distribution of tubers according to size and their percentages, and the changes in specific parameters of quality and inner content due to irrigation. We studied the dry matter content, the starch content, the underwater mass, the amount of reducing sugars, and the colour index of frying of the tubers.
In Summary, it can be stated that among the agrotechniques, year effect, variety and irrigation factors have considerable impact on potato yield quality and quantity. However the effect of irrigation depends on the crop year. In a draughty year, like in 2003, irrigation could increase the yield by 10%, while in a more favourable wet year, the improving effect of irrigation was low. -
A study of product strategy priorities at the small enterprises of the North-Alföld Region
55-64Views:70Through a non-representative sample of the small enterprises of the North-Alföld Region, this paper studies the product strategic priorities enabling us to make a detailed typology of small
enterprises. According to the relevant technical literature, the types of small enterprises have typical strategic priorities. Obviously, each group can be characterised with certain strategic
priorities, which are sharply distinct from each other. These priority features are shown in the form of characteristic features in the enterprise’s marketing activities, market behaviour (product policy, innovation attitude, technology, price policy). This paper studies the enterprises of the sample through the role of production technology, material quality, low price and branding endeavours affecting product positioning.