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Economics of hail protection net installation in super intensive apple orchards
27-35Views:127The main objective of this study was to determine and organize beneficial and detrimental effects of hail protection nets, and as far as possible to quantify their economic impact. The main factors were determined, through which hail protection nets can affect the costs and incomes of the production, and as their sum the economic result. Considering these factors together with the investment cost and the annual maintenance costs allows the economic evaluation of purchasing of hail protection nets. The analysis was carried out using a deterministic simulation model based on primary data collection from apple producing businesses. Installing hail protection nets as additional technological elements of intensive apple orchards can be concluded by all means as an economic investment – trough their protective effect. However, to achieve really favourable economic indicators, definitely bigger tree height is needed making possible the realisation of around 8.0 t ha-1 extra yield. The main root of this phenomena are obviously the extremely high investment costs of hail protection nets, which result in a large mass of fixed costs during the production period. Therefore the basic economic interest is reaching higher yields and thereby higher profits per unit area.
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Economicalness of self-propelled work platforms in superintensive apple plantations
91-98Views:117The main goal of this study was to determine whether the use of work platforms in super intensive apple orchards in order to reduce production costs and enhance work area performance under Hungarian circumstances an economic investment is. The analysis was carried out using a deterministic simulation model based on primary data collection from apple producing businesses. The results show that work platforms have remarkable economic advantage in case of operations with high machine work expenditures or where they significantly improve the area performance of manual labour. The former was due to the much lower operating costs of work platforms compared to tractors, while the latter comes clear from reduction of manual labour input per hectare. The greatest economic advantage of work platforms occurs in case of harvesting and pruning, but in case of other operations they have no significant cost advantage. They main economic disadvantage is, however, that apple breaks more when harvesting with work platforms, i.e. picking quality deteriorates significantly. It can be concluded, that purchase of work platforms cannot be considered economic investment under Hungarian circumstances. It might be economic, utilised on maximum area (ca. 30 hectares) by certain companies in special cases, but in most cases has no favourable payback conditions.
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Measuring methods of the efficiency of university technology transfer
21-29Views:115Nowadays, the socio-economic role and function of universities as well as their relationship with the industry, are more than ever in the focus of both the political and the academic spheres. The importance of knowledge and technology transfer is increasingly stressed in various economic development plans and strategies. The increased interest is due to the fact that universities are located at the crossroads of education, research and innovation, which might be crucial for the country's economic competitiveness. The commercialization of university research results is a well-defined task of technology transfer offices. Measuring the efficiency and successfulness of such offices is a difficult, but not impossible task. The present article aims to analyze the existing literature on measuring the efficiency of technology transfer activities and to introduce the most commonly used measuring methods of effective technology transfer. The article attempts to answer the question how to measure the efficiency of technology transfer by reviewing the available international literature and by analyzing secondary data.
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Efficiency of Fertilization in Sustainable Wheat Production
59-64Views:94In sustainable (wheat) production plant nutrition supply and fertilization play decisive roles among the agrotechnical elements, because of their direct and indirect effects on other agronomical factors.
In long-term experiments, we studied the roles of agroecological, genetic-biological and agrotechnical factors in the nutrient supply, fertilization and its efficiency in wheat production under continental climatic conditions (eastern part of Hungary, Trans-Tisza) on chernozem soil. Our results have proved that there are different (positive and negative) interactions among ecological, biological, and agrotechnical elements of wheat production. These interaction effects could modify the nutrient demand, fertilizer (mainly nitrogen) response of wheat varieties and efficiency of fertilization in wheat production.
The optimum N-doses (+PK) of wheat varieties varied from 60 kg ha-1 (+PK) to 120 kg ha-1 (+PK) depending on cropyears, agrotechnical elements and genotypes. The winter wheat varieties could be classified into 4 groups according to their fertilizer demand, natural and fertilizer utilization, fertilizer response and yield capacity.
Appropriate fertilization (mainly N) of wheat could affect both the quantity and quality of the yield. By using optimum N (+PK) fertilizer doses, we could manifest genetically- coded baking quality traits of winter wheat varieties and reduce quality fluctuation caused by ecological and other management factors. The efficiency of fertilization on different baking quality parameters (wet-gluten, valorigraph index etc) were variety specific (the changes depended on genotypes).
Our long-term experiments proved that appropriate fertilization provides optimum yield, good yield stability and excellent yield quality in sustainable wheat production. We could this get better agronomic and economic fertilization efficiency with less harmful environmental effects. -
Environmental Consequences of Efficient Use of Nitrogen Fertilizers
41-46Views:73Nitrogen fertilizer represents major economic burden. For this reason, although the efficiency of nitrogen utilization varies highly, its actual use generally remains at low levels; these averaging between 25 and 50%. We set up an experiment at the Oradea Research Station, using 15N labeled fertilizers, in order to investigate the possibility of increasing N fertilizer efficiency in winter wheat under irrigation conditions.
Fertilizers labeled with 15N allows us to individually determine its effect on yield formation, as well as the use efficiency of N from fertilizer following application rate and time. The amount of N derived from fertilizer as determined in straw and grain yield is high. When the labeled fertilizer is applied at tillering time, the values of this indicator rise when higher N levels we applied.
In separate experiments, we investigated a series of aspects connected to chemical fertilizer regarding the determination of the type of fertilizer, optimum time and rates of application; all these as a function of the special pedoclimatic conditions.
The results obtained in the field show that the effectiveness of N utilization in wheat is most variable and generally low, often ranging between 25 and 33%, owing to N loss within the system through leaching and NH3 volatilization.
A readily achievable increase in efficiency of 5 percentage points would result in considerable savings, and can be brought about by reducing nitrogen losses. The added benefits to the environment in terms of reduced ground/water contamination and lowered nitrous oxide (N20) emissions would also be substantial.
The figures for N fertilizer use efficiency (% N range from 35.5 to 72.6, the highest value being recorded with an N application of 120 kg/ha at tillering, when the previous crop was sunflower).
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Economics of broiler fattening in Hungary
171-180Views:84The purpose of this study is to present economic circumstances of Hungarian broiler sector based on secondary data after brief introduction of international and home situations. Then it analyzes costs, revenues and profit relationships of producers, which has competitive efficiency indicators and high standard production based on a model created on the basis of primary data.
The paper confirms the Hungarian poultry sector international competitiveness falling. One important reason of this situation is the low profitability in the sector, which is typical of both farms produce under worse efficiency indicators and high standard producers. Beside lack of technological standards and efficiency, adverse trend of output and input price – mainly feed price – impact low profitability.
Realization of technological developments and improvements according to international tendency, which affect directly or indirectly the efficiency and costs of broiler fattening are determining in point of realizable profit -
The economicalness of apple production in view of post harvest technology
125-131Views:184This study analyses how the level of postharvest technology’s development influences the economic efficiency of apple production with the help of a deterministic simulation model based on primary data gathering in producer undertakings. To accomplish our objectives and to support our hypotheses three processing plant types are included in the model: firstly apple production with no postharvest and prompt sale after the harvest, secondly parallel production and storage combined with an extended selling period and thirdly production and entire postharvest infrastructure (storage, sorting-ranking, packing) with the highest level of goods production and continuous sales. Based on our results it can be stated that the parallel production (plantation) and cold storage, so the second case is proved to be totally inefficient, considering that the establishment of a cold storage carries enormously high costs with resulting a relative low plus profit compared to the first type of processing plant. The reason for this is that this type is selling bulk goods without sorting-grading or packaging; storage itself – as a means of continuously servicing the market - is not covered properly by the consumers. Absolute efficiency ranking cannot be established regarding the other two processing plants: plantation without post-harvest infrastructure resulting lower NPV, but a higher IRR, DPP and PI as developing a plantation and a whole post-harvest infrastructure. Former processing plant type is favourable considering efficiency ratios describing capital adequacy, while the latter is in terms of income generating capacity.
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Economic questions of precision maize production on chernozem soil
293-296Views:122It is one of the main topical objective to establish the conditions of sustainable farming. The sustainable development in crop production also calls for the harmony of satisfying human needs and providing the protection of environmental and natural resources; therefore, the maximum consideratio of production site endowments, the common implementation of production needs and environmental protection aims, the minimum load on the environment and economicalness. Precision farmin encompasses the farming method which is adjusted to the given production site, the changing technology in a given plot, the integrated crop protection, cutting edge technologies, remote sensing, GIS, geostatistics, the change
of the mechanisation of crop production, and the application of information technology novelties in crop production. Modern technology increases efficiency and reduces costs. The efficiency of crop production increases by reducing losses and the farmer has access to a better decision support information technology system. In addition, we consider it necessary to examine the two currently most important economic issues: “is it worth it?” and “how much does it cost?”. During the analysis of agricultural technologies, we used the precision crop production experiment database of KITE Zrt. and the Institute for Land Utilisation, Regional Development and Technology of the Centre for Agricultural and Applied Economic Sciences of the University of Debrecen.
During our analytical work, we examined three technological alternatives on two soil types (chernozem and meadow). The first technology is the currently used autumn ploughing cultivation. We extended our analyses to the economic evaluation of satellite navigationassisted ploughing and strip till systems which prefer moisture saving. On chernozem soil, of the satellite-based technological alternatives, the autumn ploughing cultivation provided higher income than strip till. In years with average precipitation supply, we recommend the precision autumn ploughing technological alternative on chernozem soils in the future. On meadow soil, the strip till cultivation technology has more favourable economical results than the autumn ploughing. On soils with high plasticity – considering the high time and energy demand of cultivation and the short amoung of time available for cultivation – we recommend to use strip till technologies. -
Energy use – in terms of efficiency
61-66Views:148In the recent decades it has become apparent that the human race can lead to a polluting and energy- wasting lifestyle and the depletion of natural resources and an ecological disaster as well.
Energy efficiency is the realization of the chance to see a wider use of renewable energy. Renewable energy sources can be found in large quantities in Europe. A proper exploitation of these would be important because of the "traditional" energy sources’s sate is very critical in many ways.
The utilization of renewable energy sources depends on many factors. The local natural conditions significantly determine each country's different renewable energy potentials. I find to be important the natural conditions, such as, solar radiation intensity , the number of sunny days per year, the wind conditions , the volume and their energy characteristics of the geothermal power resources , land features , soil and rock quality, the supply of fossil fuels or the nuclear possibilities of energy production. The economic environment is also a major influencing factor for the utilization of renewables. The conditions of price of fossil fuels (natural gas, oil and coal), the price of nuclear fuel production and other energy costs significantly influence the demand for renewables, as well as the level of subsidy and government tax policy. In addition, the international and national programs, objectives, strategies, subsidies and regulatory measures as well as technological factors can have a significant impact.
In my paper I point out the opportunities of renewable energy should be given to live. Nowadays the positive effects of their use is undisputed. In addition to the environmentally friendly produced energy, we should strive for energy conservation and energy efficiency as well. These expectations appear in practice, which can be directly perceived by citizens, in fact we should live accordingly. Furthermore, the environmentally relevant regulations of living conditions should appear as environmental demands.
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Effect of change of natural efficiency indicators for profitability of broiler chicken fattening
57-61Views:115I consider it important that the fattening of broiler producers in an economic sense to remain alive in the present difficult situation. This does not mean to me, that just does not generate a loss, but they do remain in their activities after income. Because if you do not have sufficient income in a given sector then the technology becomes obsolete over time and income deficit due to the possible improvements are still lagging behind, resulting in competitive disadvantages occur. The natural efficiency remains a priority, because fundamentally determine our competitiveness in the broiler production. In the present study, scenario analysis can prove the veracity of my claim, in point of the three most important natural efficiency indicators. The natural efficiency indicators of a company compared to the natural effectiveness of our country and the our competitions (Western-European countries).
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The efficiency of the different elements of spring barley growing organic technology in the conditions the eastern steppe of Ukraine
209-213Views:127The effectiveness the use of new nutrient complexes is studied. It is set that a combination of nutrient complexes with organic and organicmineral nutrition background promotes to good growth and development of plants during the growing season, provides the best parameters of crop yield structure and the crop yield and economic efficiency of spring barley cultivation in the condition of the Eastern Steppe of Ukraine.
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Water managed properties of apple and pear trees based on lysimeters
129-132Views:135A significant proportion of the aboveground green and dry weight of the plant is constituted by foliage. The canopy is an important factor of plant growth. On the one hand, the canopy absorbs solar energy, which is necessary for photosynthesis; on the other hand, it accumulates the nutrients absorbed by the roots, and most of the water-loss occurs through the foliage. The determination of the full canopy is not an easy target. In our research, we developed a measurement method to determine the leaf area. With the parameters of the examined tree (leaf length and maximum width) and the data of the ADC AM 100 leaf area scanner, we determined the k-value, with which we can easily and fast evaluate the leaf surface. Furthermore, we defined from the water balance of compensation lysimeters the cumulative transpiration of fruit trees and the efficiency of water use of trees. From the examined trees were made a 3D depiction, which show the shape, branching and the location of trees.
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Social justice as a factor in socio-economic preconditions effective process of economic transformation Ukraine
63-64Views:106The article deals with social justice as the main factor of social and economic prerequisites for effective transformation of the economy of Ukraine and basic ways of overcoming injustice in the social sphere of life.
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N-fertilization using „Biofert” in Sustainable Maize Production
30-33Views:94In synthetic fermentation of lysine (amino-acid) a by-product (Biofert) originates which can be characterized by 6% N-content and other ingredients (vitamins, enzymes, micro-elements etc). In small and large plot experiments Biofert was studied in different agroecological (cropyear, soil), biological (genotypes) and agrotechnical (non-irrigated and irrigated; N-splitting etc) conditions in order to obtain information about agronomic efficiency and environmental effects of its applications.
Our results proved that Biofert has the same agronomic efficiency as traditional N-fertilizers (applied in equal doses and splitting), but Biofert has economic and environmental advantages (less N-leaching in soils) for maize production. We found a special interaction between N-supply and irrigation. In maize production (irrigation) with the optimum application of nutrient- (N-fertilization, Biofert) and water- supply we could stabilize maize yields at a high level (11.0-14.0 t/ha) fairly independently of agroecological factors. When applying Biofert in autumn, NO3-N leaching was less in 100-200 cm chernozem soil-layers than for applications of traditional N-fertilizer. There were no differences between different maize genotypes concerning the agronomic efficiency of Biofert. In maize production 120-190 kg/ha N (chernozem soil) and 165 kg/ha N (meadow soil) doses of Biofert were the optimum doses in splitting applications (autumn + spring). -
Comparison of supplier quality assurance methods for compound feed manufacturing from efficiency, product consistency and economical point of view
29-34Views:87Feed manufacturing and human food production are the main routes of use for agricultural products. The food industryparticularly has intensively implemented the recent quality management principles and developed systems that facilitate the continuous improvement and efficiency of the industrial production. Feed production has taken similar approaches however the intensity of deployment at the manufacturer and the rollout towards its supply chain has shown slower progress. The methods, that the feed manufacturer manages the supplier chain of mainly primer agricultural products according to, have a certain impact on the efficiency of the inbound operations, feed product quality and its consistency as well as on other resources. These methods have been built on sound quality management principles that are stated not only in quality standards but also in relevant regulations. Current study addresses the questions related to the link between supply chain quality management and feed product. The objective of the frontier research was to highlight the theoretical possibilities and benefits of the robust design methodimplemented into animal feed manufacturing dealing with highly variable ingredients.
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The ain impacts of the Lisbon Strategy on tobacco growing
80-87Views:65The Lisbon Strategy of the EU promises a more competitive Europe with more and better workplaces, in addition to sustainability.
Tobacco production is one of the most controversial industries of the agricultural sphere in the European Union. This crop is a „leader” of the world’s economic growth, a promoter of globalisation and has been an economic channel between America and Europe for more than 500 years. It is also a motor of technical development, due to its inducing effect on profitability and work efficiency. The tax competition of the states and the increase in consumption have become such a self-inducing system in which the increase of production created an increasing number of jobs, especially in tobacco growing, where the replacement of manual labour was much slower than the increase of the demand for raw material. The fact that smoking is becoming general should be handled as a social demand, though its health risks cannot be denied. However, the extreme objection to smoking cannot be accepted, especially not when it evokes social strains and concludes that people smoke because of tobacco production, al though the real situation is the opposite: People smoke in Europe, so the tobacco should be grown here, as is in our economic interest.
There is a contradiction between the strategic objectives and the roles of the industry which should be ceased urgently. Al thong aim is the creation of jobs, stopping tobacco growing could result in unexpected agro-social disadvantages. Rejection of the industry’s sustainability questions the realization of the keystones of the strategy. Competitiveness, sustainability and social cohesion should be implemented as a unit of the strategy also in tobacco growing. -
The R&D and innovation activity of agribusiness enterprises in Hajdú-Bihar County
67-71Views:125Economic changes have significantly accelarated in the 21th century. In this turbulent market environment enterprises are forced to adapt continously as they must be flexible in order to meet changing market needs. To achieve flexibility companies require innovation. The economic relevance of innovations is significant in every market sector and agriculture is no exception. Re-dynamizing agricultural innovations is a possibility for the outburst of the Hungarian agriculture. Agricultural enterprises have to face competitors as well and they should give priority to efficiency, sustainability and competitiveness in order to preserve their position in BOTH global and domestic markets. This study examines the innovation potential of the agricultural enterprises in the North Great Plain region based on own databases and case studies.
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Evaluation of water balance in apple and pear trees
193-198Views:102A significant proportion of the aboveground green and dry weight of the plant constitutes the foliage. The canopy is an important factor
of plant growth. On one hand the canopy absorbs the solar energy, which is necessary for the photosynthesis, on the other hand accumulates
the absorbed nutrients by the roots, and the most of the water-loss happens through the foliages. The determination of the full canopy is not
an easy target. In our research we developed a measurement method to determine the leaf area. With the parameters of the examined tree
(leaf length and maximum width) and the data of ADC AM 100 leaf area scanner we determined the k-value, with which we can easily and
fast evaluate the leaf surface. Furthermore we defined from the water balance of compensation lysimeters the cumulative transpiration of
fruit trees and the efficiency of water use of trees. -
Case study based analyses of economic viability of Hungarian beef farms
184-193Views:73Our country has great traditions in the field of beef production. As early as the Middle Ages, Hungary was known as Europe’s beef exporter. In this decade, production of the Hungarian Grey has increased, due to the popular method of keeping these animals extensively. These animals were even exported to the European markets on foot.
After joining the European Union, this sector of agriculture has been receiving attention due to the major subsidies which were given. Accordingly, numerous farmers have tried to enter this sector of production. However, the power relations have been changed lately, as have the technology used in production, which has undergone several developments. The integrative connections in the sector had been split and also the size of optimal and sustainable production has arisen.
The economic activities must be judged by their effectiveness and profitability, but in most cases their effectiveness can only be seen through such outstanding facts which are independent from the farmer.
I would like to model the economy of a certain enterprise, and the size and the level of its production, through my research under the actual economic circumstances. In my research, I pay special attention to the circumstances which are important in the Hungarian agricultural sector and rural development. -
Economic Aspects of Winter Wheat and Sunflower Production Under Organic Farming Methods
256-261Views:83On the basis of data from selected organic crop producing farms around Hortobagy and a significant conventional agricultural enterprise, the efficiency calculation of two important crops, winter wheat and sunflower were compared to each other, according to the organic and the conventional farming methods. The analysis was carried out on the basis of data of the year 2002, helped by the calculation and the comparison of the efficiency indexes. According to the results, the organic winter wheat was more highly profitable in 2002 than the conventional one, and this is because the price ratio of the two was quite high, however the yields and the production costs per hectare were almost on the same level. Considering the sunflower, organic farming was less productive than the conventional one in 2002, as the average yield in the examined organic farms was significantly lower than under the conventional farming method, and this was not compensated by the extra price for the organic crop product.
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Analysis of Economic Efficiency of Energy Wood Plantations
53-60Views:76After the EU-accession we should have a definite idea about what kind of production structure and land use should Hungary obtain to meet the conditions undertaken in the different governmental decisions. In the course of Hungarian land use, significant changes have taken place in the last eighty years. Further changes are influenced by the fact that according to various decisions, legislative provisions and ideas in a short time the energy orchards’ domiciliation could start in large. For this, financial support can be required from EU-sources. As for the woody energy plants, subsidies can be required for the domiciliation and as for herbaceous plants grants can be required for growing. As far as the latter is concerned, the subsidy will be around 26-27 thousand Ft/hectares according to the plans. However, the cultivation method does not have to be changed to
switch from plow-land to energy plants. The question is if the produced commodity will be received by power plants and if it ensures appropriate income for the farmer. In my research I wanted to find from the given woody energy plants which are those that are the most profitable. -
Comparative study of newly-bred black locust clones with regard to photosynthetic rate and water use efficiency: early evaluation
5-10Views:199Black locust (Robinia pseudoacacia L.) is one of the most important tree species in Hungary, due to its positive economic impacts. Research to increase its yield, improve its stem quality and enhance its drought tolerance has been ongoing since the 1960s. Of the current research works in this field, the clone trial of the Forest Research Institute, University of Sopron, established in 2020 in the Nyírség region, is worth highlighting. In this experiment 4 newly-bred clones and a state-approved black locust cultivar ('Üllői') are being tested. In the summer of 2022, ‘on site’ measurements of assimilation parameters – net assimilation (An), transpiration (Tr) – were carried out using the LI-6800 portable photosynthesis system. From the data obtained, the water use efficiency (WUE) was calculated. The results of the statistical analysis (Kruskal-Wallis H test) have shown significant differences (p < 0.05) between the clones for all three parameters (An, Tr, WUE) tested. The NK2 clone has performed the highest value for all the parameters studied. However, no significant differences were found between clones NK2 and PL040 for Tr or between NK2 and control ('Üllői') for WUE. Studies of this kind contribute to the improvement of black locust growing through the production and selection of cultivars, which are relatively resistant to the negative effects (drought) of climate change.
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Assessment of Environmental Susceptibility/Vulnerability of Soils
62-74Views:86Soils represent a considerable part of the natural resources of Hungary. Consequently, rational land use and proper soil management – to guarantee normal soil functions – are important elements of sustainable (agricultural) development, having special importance both in the national economy and in environment protection.
The main soil functions in the biosphere are as follows: conditionally renewable natural resource; reactor, transformer and integrator of the combined influences of other natural resources (solar radiation, atmosphere, surface and subsurface waters, biological resources), place of „sphere-interactions”; medium for biomass production, primary food-source of the biosphere; storage of heat, water and plant nutrients; natural filter and detoxication system, which may prevent the deeper geological formations and the subsurface waters from various pollutants; high capacity buffer medium, which may prevent or moderate the unfavourable consequences of various environmental stresses; significant gene-reservoir, an important element of biodiversity.
Society utilizes these functions in different ways (rate, method, efficiency) throughout history, depending on the given natural conditions and socio-economic circumstances. In many cases the character of the particular functions was not properly taken into consideration during the utilization of soil resources, and the misguided management resulted in their over-exploitation, decreasing efficiency of one or more soil functions, and – over a certain limit – serious environmental deterioration.
Soil resources are threatened by the following environmental stresses:
– soil degradation processes;
– extreme moisture regime;
– nutrient stresses (deficiency or toxicity);
– environmental pollution.
Environmental stresses caused by natural factors or human activities represent an increasing ecological threat to the biosphere, as well as a socio-economic risk for sustainable development, including rational land use and soil management.
The stresses are caused by the integrated impacts of various soil properties, which are the results of soil processes (mass and energy regimes, abiotic and biotic transport and transformation and their interactions) under the combined influences of soil forming factors. Consequently, the control of soil processes is a great challenge and the main task of soil science and soil management in sustainable development.
The efficient control of these processes necessitates the following consecutive steps:
• registration of facts and consequences (information on land and soil characteristics, land use, cropping pattern, applied agrotechnics, yields, with their spatial and temporal variability);
• evaluation of potential reasons (definition and quantification of soil processes, analysis of influencing factors and their mechanisms);
• assessment of the theoretical, real, rational and economic possibilities for the control of soil processes (including their risk-assessment and impact analysis);
• elaboration of efficient technologies for the „best” control alternatives (best management practice).
Scientifically based planning and implementation of sustainable land use and rational soil management to ensure desirable soil functions, without any undesirable environmental side-effects, require adequate soil information. In the last years such data were organized into a computer-based GIS soil database in Hungary, giving opportunities for the quantification, analysis, modelling and forecasting of the studied environmental stresses and for the efficient and scientifically based prevention, elimination or reduction of environmental stresses and their unfavourable ecological and economical consequences.
Special attention was paid to the assessment of various soil degradation processes, as: (1) soil erosion by water or wind; (2) soil acidification; (3) salinization and/or alkalization; (4) physical degradation (structure destruction, compaction); (5) extreme moisture regime: drought sensitivity and waterlogging hazard; (6) biological degradation; (7) unfavourable changes in the plant nutrient regime; (8) decrease of natural buffering capacity, (9) soil (and water) pollution.
The actions against undesirable environmental stresses and their unfavourable consequences are important elements of sustainable, efficient, economically viable, socially acceptable and environmentally sound crop production and agricultural development. These are joint tasks of the state, decision makers on various levels, the land owners, the land users and – to a certain extent – of each member of the society. -
Efficiency evaluation of service marketing at a Hungarian telecommunication company
41-47Views:130The article discusses the marketing effectivity of a communication service at a Hungarian telecommunication company. The main target is to establish economic effectivity of the enchanced promotion of the service. The basic metholodogy was the comparison of a new marketing plan and real figures of the planned period. The results of 2005 and 2006 show a very
positive financial effectivity of the surplus communication. Based on the results a further promotion is suggested. -
Innovation activity of the agricultural enterprises in the North great Plain region
237-240Views:83Economic changes have significantly accelarated in the 21th century. In this turbulent market environment enterprises are forced to adapt continously as they must be flexible in order to meet changing market needs. To achieve flexibility companies require innovation. The economic relevance of innovations is significant in every market sector and agriculture is no exception. Re-dynamizing agricultural nnovations is a possibility for the outburst of the Hungarian agriculture. Agricultural enterprises have to face competitors as well and they should give priority to efficiency, sustainability and competitiveness in order to preserve their position in BOTH global and domestic markets. This study examines the innovation potential of the agricultural enterprises in the North Great Plain region based on public databases and case studies.