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CONSUMER MOTIVATIONAL RESEARCH AMONG DVSC SOCCER CLUB’S SEASON TICKET OWNERS
Published March 20, 2020
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In this research, we investigated socio-demographic attributes and structure of DVSC Soccer Club’s season ticket owners and measured the motivational factors determining the sports consumption of Debrecen’s audience. After the literature review, we developed a tool for the measurement of the following factors: socio-demographic and matc...h visiting habits, facilities and service, tickets and prices. We collected the data of the 49 samples online and through personal meetings. By evaluating the results, it became clear that fans of DVSC with season tickets experience the team’s success and failure as their own. Overall, it can be stated that those who have permanent entrants are surely visiting the matches. The growth of the season ticket owners is a key question for the club, which is determined by the creation and improvement of the club-fan bond.

 

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