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International comparative analysis for enterprise resource management on the developing wine market of China
27-30.Views:175However grape cultivation has long tradition in China, modem grape wine and wine production has only started 10 years ago, parallel with the Chinese economic boom, in 1998. The rise of the social welfare caused a higher demand for luxury products, wine drinking came more popular, since on the one hand it is representing the standard of western style living for the higher society class, on the other hand Chinese people can live a more healthy life and spend money on wine drinking, instead of drinking traditional spirits. This tendency opened a wide market for Chinese and international grape producers and winemakers. During our research we have collected the rare, available market information on the Chinese wine market. With the use of this statistical data we will analyse the collected information and rough out the future trends and opportunities and threads for trade companies on the emerging wine market.
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International competitive analysis of wine producer small and midsize companies on enterprise resource management
23-25.Views:154In our research using primary data sources we are searching for satisfactory evidences, that the impressive economical growth of China has a strong impact on Chinese grape and wine production, wine market. However grape cultivation has long tradition in China, modem grape wine and wine production has only started 20 years ago. During my research I have collected the very rare and unreliable information on this theme to make a picture of Chinese grape and wine production. Using primary sources describe the present situation of Chinese grape industry, verify the supposition that the rise of Chinese grape crop land includes the growth of the total size of wine grape plantations. After this verification I make a comparative analysis of Chinese and Hungarian grape cultivation costs, to confirm, that grape and wine producing is a more requital activity in China than in Hungary.
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Climate change impacts and product lines
79-83.Views:190This paper summarizes the main effects of extreme weather events on agricultural production and demonstrates their economic consequences. For cost-benefit analysis of economic impacts and for determination of risk levels simulation models are needed that contains the relationship between product line levels and elements. WIN-SIM model is developed for this goal, specialized for wine production. The model is suitable to analyze the market share, the cost and income relations as well as the relation structure of the product lines. The four levels of the model (site, vine growing, wine production and wine market levels) have individual values added from the aspect of end product, where the product line sets out from the site level and gets through the levels up to the consumer segments. Theoretically, all elements can be connected to any element of the next level and sublevel, but there are “prohibited contacts” because of professional, regulation or production practice reasons.
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Production data of wine grape gene bank (Vitis spp.) of University of Debrecen, east Hungary
32-36.Views:198National wine strategy of Hungary promotes the use of “flexible” grape cultivars. These enable producers’ best fit to wine market changes and expectations. This study is aimed to present data on the gene bank of the University of Debrecen, Hungary. Data were collected at a single site, between 2010 and 2018 in east Hungary lowland on acidic sandy soil, own rooted planting material. Our results showed that besides high yield and adequate cane production desired sugar content at convenient pH is to be awaited with moderate deviation between vintages. Presented concept demonstrate technological flexibility of cultivars by their average deviation from regression equation between increasing sugar and pH typical for the vintage composed of data of cultivars of the gene bank. Average positive deviation means higher sugar content at specific pH, thus higher sugar content at desired, conveniently low pH (3.0-3.2 pH).
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Improvement of the grapevine variety ‘Kadarka’ by the selection of new clones
57-63.Views:163Red wine culture in Hungary was developed due to the grapevine variety ‘Kadarka’, originated from the Balkans, from the 16th and 17th centuries. ‘Kadarka’ was the first grapevine variety cultivated on the largest area in Hungary until the 1950’s, but its production area has been reduced significantly in the past decades. In the period of Hungarian grapevine reconstruction (from the 1960’s), the selection of the grapevine varieties and clones was determined by the system of cultivation (large growing space, large load and mechanized technology) that was based on the aspects of quantity. It did not promote the majority of the autochton and regional grapevine varieties to remain competitive. ‘Kadarka’ is a grapevine variety having an extraordinary variability in forms; however, a considerable part of its old stocks has disappeared. Nowadays, only two of its high yield clones are cultivated. ‘Kadarka’ becomes more differentiated from other, red wine producing, grapevine varieties, more preferred and newly requested by the fine aroma, spice, unique harmony of its wine less rich in tannin. The new market and environmental challenges in the field of wine production necessitate the preservation and improvement of the biological basis. In 2001 the Institute of Viticulture and Enology Pécs analyzed an old stock having a variability in forms in order to preserve the development and variability of the biological basis of ‘Kadarka’. Clones of great biological value were selected from it, with which the quality and yield security of ‘Kadarka’ can be increased. In 2010 and in 2012, six clones were submitted for state approval.