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The main properties of fruit offered on the retail market in Hungary
Published August 16, 2010

The small enterprises of the Hungarian retail market of food and related commodities are in a dismal crisis, many of them got bankruptcy, whereas fruit and vegetables are offered in large shop-chains and supermarkets. Traditional small shops near to the domiciles are still highly esteemed by the population and their lack is regretted especially... because of commodities for fresh consumption. For the purpose to evaluate the situation, I planned the comparative study of fruits offered in the retail markets by tracing their origin, quality and prices. From the six shops selected for the study three represent department stores belonging to different chains. Independent entrepreneurs manage the next three shops of vegetables with own suppliers. It was stated that the retail shops offer mainly fruits of Hungarian growers. It is however worthwhile to state that the origin of the produce was frequently not marked. The fruits imported from abroad, apple, pear, peach, were sold at substantially higher prices than those of Hungarian origin.

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Consumer buying behaviour of fruit and vegetables in the Netherlands
Published April 25, 2012

The Dutch Households bought in 2010 compared with the year before a little less vegetables and less fruit. However because of a higher price level the supermarket sales of fruits and vegetables increased with 7% to almost €3 billion. A Dutch household bought 72.4 kilo fresh vegetables in 2010. This is 2% less than in 2009. Tomatoes are the bought vegetable followed by onion and cucumber. Although the Dutch households bought less vegetables, the spending increased with 5%. The average price of vegetables was 7% higher than in 2009. In 2010 a Dutch household bought almost 88 kilo fresh fruit. Compared with 2009 this was 2% less. Apple is far out the most popular, followed by orange and banana. Also the spending on fruit decreased a little, specially on strawberry, kiwi and banana. The sales of vegetables is realized for almost 90% by the supermarket channel. Albert Heijn has a market share of 38%, followed by Superunie and C1000. Also for fruit the supermarket is the most important retail channel. However fruit is also sold for 20% in grocery stores and markets. The total turnover from supermarkets of vegetables was in 2010 over €2 billion, 8% more than in 2009. 85% of this is fresh product (fresh and pre-treated). Canned vegetables become less popular. The turnover was decreasing 2% to just under €200 million. Green beans are the most popular, followed by peas and carrots. However more money was spend on frozen vegetables (+5%) and pickles (+1%). Over 40% of the supermarket turnover of frozen vegetables is spend on spinach. The supermarket turnover of fruit increased in 2010 with 3% to €1,25 billion. From this 93% is fresh unprocessed fruit. The turnover of pre-treated (washed and sliced) is increasing, but still not more than 3%. Although with a modest share, the spending on frozen fruit also increased in 2010 to €5,5 million. The turnover of canned fruit however was decreasing with 6% compared with 2009. The supermarket turnover of pre-treated fruit was €35 million. Albert Heijn is the absolute market leader for pretreated fruit. In 2010 70% of the sales was realized by Albert Heijn. Mixed fresh pre-treated fruit, mainly fruit salads, account for 40% of the total supermarket turnover of processed fruit. Canned pineapple is the most important canned fruit in supermarkets, followed by fruit cocktail and peach. There is a high degree of awareness of consumers regarding the “must” to use enough fruit and vegetables. Despite of this, consumers do not always eat enough healthy products. Reasons for this are the busy life of the modern young people and the perception that vegetables are “not easy” to use. Therefore preparing a meal has to be easy and fast with suitable products Here is an important task for concept and product development.

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Challenges of the vegetable and fruit market
Published March 15, 2011

The situation of the horticulture sectors have been in the limelight of the professional and economic decision makers all over Europe. This article analyses the situation of the sector from economic point of view and reveals the main reasons of its low income and high risk. It concludes that one of the biggest problems is the trading uncertaint...y in the vegetable and fruit sector that is caused by the asymmetric market structure of the post-regime era. Since sizes of vegetable and fruit plantations do not allow producers to supply individually the extremely concentrated food retail trade or the processing trade they must find alternative ways for trading their products. The study introduces two alternative solutions. One alternative is foundation of modern multi-level producer co-operatives with the help of EU subsidies. Secondary and tertiary co-operatives may achieve better market position and lower trading price risk with managing production, professional marketing, and improving the information flow. The other alternative is searching for new trading channels such as local provision, restructuring of local markets, and direct trade (home delivery and pick-it-yourself programmes). The shorter producer-consumer distance means better quality at lower price for customers and income in the case of smaller amount of products for producers. It is concluded that both solutions together or separately may help individual producers in their trading problems. However, whichever way they choose, producers must co-operate.

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