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• Strategic Role of Environmental Factors in the Operation of a Manufacturing Company: A Synthesis of Three Analytical Models

  56-74

  Barbara Zsófia Stefán

  Views:

  244

  Nowadays, the operations of companies are influenced by increasingly complex internal and external factors, the systematic examination of which is essential for conscious strategy-making. The relevance of this study lies in the context of global economic instability, rapid technological advancement, and intensifying market competition, all of which present new challenges for organizations. The aim of the research is to demonstrate how the analysis of environmental factors can support strategic decision-making, with particular emphasis on a specific company case. The analysis was based on three established methods—PESTEL analysis, Porter’s Five Forces model, and the SWOT framework—which together enabled an integrated examination of macro- and micro-environmental factors as well as internal resources. The results highlighted several key strengths of the company, such as professional expertise, international presence, and the quality of customer relationships, while also identifying several areas in need of improvement, particularly in terms of pricing strategy, digital information accessibility, and internal communication. The novelty of the study lies in the combined application of the three analytical tools, which revealed interrelated insights and served as the basis for well-founded recommendations aimed at enhancing strategic flexibility and strengthening competitiveness.

• Simulation of Hot Rolling by Cellular Automata

  190-195

  Tibor Hegyes

  Péter Barkóczy

  V. M. Stefán

  Views:

  262

  Our research is focusing to one of the most complex and important production step of flat rolled products that is the simulation of hot rolling. During hot rolling two phenomena as work hardening and the process of regeneration of crystals has strong influence for physical properties of microstructure of aluminium alloys. It needs to be taken into account in case of rolling technology steps and development. When we talk about aluminium the dynamic softening in fact it is dynamic recovery that is followed by dynamic recrystallization. It goes in the same order of magnitude rate. But in steels the recovery has only a minor effect. Hot rolled and newly modified grain structure is influenced by these dynamic phenomena. Hot rolled grain structure goes through significant changes under further production steps like cold rolling and heat treatments. But aside from these intermediate production steps the microstructure that we get after hot rolling has significant effect for mechanical and grains structure of the final flat rolled product. Proper technology planning is essential that for cellular automata simulation method can ensure useable and good solution for the simulation of recrystallization.